Performance Marketer- What Works

Digitalnest; Hyderabad; On-site; INR 300,000 - 540,000; Full time

Benefits offered by this job

Fresher-friendly onboarding

Job summary

Digitalnest is seeking a dynamic Performance Marketer for data-led campaigns across Google Ads, Meta Ads, LinkedIn, and programmatic channels. The role focuses on driving ROI, optimizing conversions, and scaling high-performing strategies in a fast-paced setting.

This entry-level position emphasizes analytics, experimentation, and collaboration with cross-functional teams to refine targeting, test creatives, and improve campaign performance in real time.

Qualifications

• Fresh graduate or early-career professional with internship exposure preferred.
• Proficient in Google Ads, Meta Ads Manager, and GA4.
• Familiar with digital marketing funnels, conversion tracking and UTM parameters.
• Experience with data visualization tools like Looker Studio or Tableau.
• Strong analytical mindset and detail-oriented approach.

Responsibilities

• Design, implement, and manage performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and programmatic channels.
• Monitor, analyze, and report campaign KPIs such as CTR, CPC, CPA, ROAS, and conversion rate using GA4, Looker Studio, and dashboards.
• Conduct A/B testing on creatives, audiences, landing pages, and bidding strategies.
• Optimize ad spend allocation based on real-time data to maximize ROI and reduce CAC.
• Collaborate with content and creative teams to develop high-converting assets and messaging.
• Maintain campaign documentation, performance reports, insights and stakeholder recommendations.
• Stay updated on trends, algorithm changes, and new platforms to identify growth opportunities.
• Support attribution modeling and measure impact across the customer journey.

Skills

Google Ads

Meta Ads Manager

GA4

Data visualization

Analytical mindset

Written & verbal communication

Independent work

Time management

Growth mindset

Excel / Google Sheets

Education

Bachelor's degree in Marketing or related field

Tools

Looker Studio

Google Analytics 4 (GA4)

Tableau

Excel/Google Sheets

Job description

We are seeking a dynamic and results-driven Performance Marketer to join our innovative marketing team. As a Performance Marketer- What Works, you will play a pivotal role in shaping and executing data-led digital marketing campaigns across multiple channels, with a primary focus on driving measurable ROI, optimizing conversion rates, and scaling high-performing strategies. This role is ideal for a fresh graduate or early-career professional eager to dive into the fast-paced world of performance marketing, leveraging analytics, automation tools, and agile methodologies to deliver impactful results. You will work closely with cross-functional teams to refine targeting, test creative assets, and optimize campaign performance in real time. Your insights will directly influence strategic decisions and contribute to the company’s growth objectives. This is a unique opportunity to build a strong foundation in performance marketing while working with cutting-edge tools and real-world campaigns in a high-growth environment.

Responsibilities

• Design, implement, and manage performance marketing campaigns across digital platforms including Google Ads, Meta Ads, LinkedIn Ads, and programmatic channels.
• Monitor, analyze, and report on campaign KPIs such as CTR, CPC, CPA, ROAS, and conversion rate using tools like Google Analytics 4, Looker Studio, and marketing dashboards.
• Conduct A/B testing on creatives, audiences, landing pages, and bidding strategies to improve campaign efficiency and performance.
• Optimize ad spend allocation based on real-time performance data to maximize ROI and minimize customer acquisition cost.
• Collaborate with content and creative teams to develop high-converting ad assets and messaging tailored to target segments.
• Maintain and update campaign documentation, including performance reports, insights, and recommendations for stakeholders.
• Stay updated on industry trends, algorithm changes, and emerging platforms to identify new growth opportunities.
• Support the development of attribution models and assist in measuring the impact of marketing efforts across the customer journey.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (recent graduate or fresher with relevant internship experience preferred).
• Proficiency in Google Ads, Meta Ads Manager, and Google Analytics 4 (GA4).
• Basic understanding of digital marketing funnels, conversion tracking, and UTM parameters.
• Familiarity with data visualization tools such as Looker Studio or Tableau.
• Strong analytical mindset with attention to detail and a results-oriented approach.
• Excellent written and verbal communication skills with the ability to present insights clearly to non-technical stakeholders.
• Ability to work independently and manage multiple campaigns under tight deadlines.
• Passion for data, digital marketing, and continuous learning—self-motivated with a growth mindset.
• Experience with Excel/Google Sheets for data manipulation and reporting is essential.
• Knowledge of CRM platforms (e.g., HubSpot, Salesforce) or marketing automation tools is a plus.