AM/Manager Performance Marketing

Bhanzu; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Bhanzu seeks a Performance Marketing professional in Bengaluru to lead and execute our marketing strategy across Google Ads, Meta Ads, and other channels, driving user acquisition and revenue growth. You will collaborate with marketing, product, and analytics teams to optimize campaigns and ROI.

You will manage campaigns, analyze data for trends, work with creatives on landing pages, manage budgets, and mentor a growing team while staying ahead of industry trends and testing new channels.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3-6 years of relevant experience in Performance Marketing, Digital Marketing or Online Marketing.

Responsibilities

• Develop and implement performance marketing strategies across digital channels (Google Ads, Meta Ads, etc.) to acquire new users and drive conversions.
• Manage and optimize campaigns to maximise ROI and achieve KPIs (CPA, ROAS).
• Conduct in-depth marketing analytics to identify trends and opportunities, presenting findings to stakeholders.
• Collaborate with creative teams to develop compelling ad creatives and landing pages that resonate with the audience and drive conversions.
• Oversee budget allocation and resource use for performance marketing activities.
• Stay up-to-date with trends and best practices, proactively testing new channels and strategies.
• Lead and mentor a team of performance marketing specialists to help them achieve their goals.
• Work with the product team to optimize user experience and improve conversions across the platform.

Skills

Performance marketing

Marketing analytics

Digital marketing

Campaign management

Leadership

Communication

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Meta Ads

Job description

As the Performance Marketing, you will be responsible for leading and executing our performance marketing strategy to drive user acquisition, engagement, and revenue growth. You will work closely with the marketing, product, and analytics teams to develop and optimize campaigns across various digital channels. Your insights and data-driven approach will be crucial in maximizing ROI and achieving our business objectives.

Key Responsibilities:

• Develop and implement comprehensive performance marketing strategies across various digital channels, including Google Ads, Meta Ads, and other relevant platforms, to acquire new users and drive conversions.
• Manage and optimize marketing campaigns to maximize ROI and achieve key performance indicators (KPIs), such as cost per acquisition (CPA), conversion rates, and return on ad spend (ROAS).
• Conduct in-depth marketing analytics to identify trends, insights, and opportunities for improvement, and present findings to stakeholders.
• Collaborate with the creative team to develop compelling ad creatives and landing pages that resonate with our target audience and drive conversions.
• Oversee the budget and allocation of resources for performance marketing activities, ensuring efficient and effective use of marketing spend.
• Stay up-to-date with the latest trends and best practices in performance marketing, and proactively identify and test new channels and strategies.
• Lead and mentor a team of performance marketing specialists, providing guidance and support to help them achieve their goals.
• Work closely with the product team to optimize the user experience and improve conversion rates across our platform.

Required Skillset:

• Demonstrated ability to develop and execute successful performance marketing strategies across various digital channels.
• Proven expertise in marketing analytics, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong understanding of digital marketing principles and best practices, including SEO, SEM, social media marketing, and email marketing.
• Excellent campaign management skills, with the ability to plan, execute, and optimize campaigns to achieve specific goals.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Bachelor's degree in Marketing, Business, or a related field.
• 3-6 years of relevant experience in Performance Marketing, Digital Marketing or Online Marketing.