Performance Marketing Specialist

GALTech Technologies Pvt. Ltd.; Koratty; On-site; INR 600,000 - 900,000; Full time

Job summary

GALTech Technologies Pvt. Ltd. is seeking a Performance Marketing Expert to manage campaigns across Google Ads, Meta Ads, and other channels. You will analyze performance data, optimize creatives and landing pages, and ensure KPIs and ROI targets are met.

You will also forecast budgets, conduct market research, and present insights to senior management while maintaining strong client relationships. This is a full-time, in-person role based in Koratty, Kerala, India.

Qualifications

• Bachelor’s degree in a relevant field.
• 2+ years of experience in performance marketing or digital advertising.
• Proficiency in Google Ads, Meta Ads, and programmatic tools.
• Strong analytical skills with Google Analytics, Excel, and data visualization tools.
• Effective written and verbal communication skills.
• Experience in audience targeting, campaign optimization, and budget management.

Responsibilities

• Plan and implement performance marketing campaigns across platforms like Google Ads, Meta Ads, LinkedIn, and other channels.
• Monitor and analyze campaign performance to meet KPIs and ROI targets.
• Conduct A/B testing on creatives, ad formats, and landing pages to optimize conversions.
• Allocate and manage campaign budgets for cost-efficient advertising.
• Forecast and track spending across multiple platforms.
• Perform market research to identify growth opportunities and refine target audiences.
• Stay informed on industry trends and emerging channels.
• Present campaign results, insights, and recommendations to senior management.
• Manage client accounts and relationships, communicating progress and addressing concerns.
• Set up and manage advanced conversion tracking using GTM, GA4, Meta Pixel, and Conversion APIs.

Skills

Performance marketing

Digital advertising

Campaign optimization

Budget management

Analytics

Communication

Education

Bachelor’s degree

Tools

Google Ads

Meta Ads

LinkedIn Ads

GA4

Google Tag Manager

Excel

Job description

Join our dynamic team as a Performance Marketing Expert! You'll manage campaigns, analyze data, and develop creative strategies on platforms like Google Ads and Meta Ads, contributing to the success of our digital marketing efforts.

Roles and Responsibilities:

1. Plan and implement performance marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn, and other relevant channels.
2. Monitor and analyze campaign performance to ensure KPIs and ROI targets are met.
3. Conduct A/B testing on creatives, ad formats, and landing pages to optimize conversion rates.
4. Allocate and manage campaign budgets effectively for cost-efficient advertising.
5. Forecast and track spending across multiple platforms.
6. Perform market research to identify new growth opportunities and refine target audience strategies.
7. Stay informed on industry trends, competitor strategies, and emerging channels.
8. Present campaign results, insights, and recommendations to senior management and stakeholders.
9. Manage client accounts and relationships, understand client objectives, communicate campaign progress, and address queries or concerns professionally.
10. Set up and manage advanced conversion tracking using tools such as Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, Conversion APIs, and other tracking solutions.

Skills and Requirements:

1. Bachelor’s degree
2. 2+ years of experience in performance marketing or digital advertising.
3. Proficiency in ad platforms like Google Ads, Meta Ads, and programmatic tools.
4. Strong analytical skills with expertise in Google Analytics, Excel, and data visualization tools.
5. Effective written and verbal communication skills.
6. Experience in audience targeting, campaign optimization, and budget management.

Job Type:

Full-time

Work Location:

In person