Performance Marketing Specialist

Keka Inc.; Navi Mumbai; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Keka Inc. seeks a hands-on Performance Marketing professional to drive digital acquisition with a strong focus on lead generation, conversions, customer acquisition and ROI.

You will work with creative, sales and business teams to optimise campaigns and measure impact across platforms in a fast‑paced environment. You will own campaigns on Google Ads and Meta Ads, manage budgets and tracking, and continuously test strategies to improve lead quality and ROAS.

Qualifications

• 3–4 years of hands-on experience in Performance Marketing / Paid Media / Digital Marketing.
• Strong experience with Google Ads and Meta Ads.
• Excellent analytical skills and proficiency in Excel / Google Sheets.
• Solid understanding of marketing funnels, lead generation and conversion optimisation.
• Experience with GA4, GTM, Meta Pixel and campaign tracking.
• Strong communication and stakeholder management with execution skills.

Responsibilities

• Plan, execute and optimise campaigns across Google Ads, Meta Ads and other relevant platforms.
• Own campaign performance from traffic and lead generation to conversion and acquisition.
• Manage media budgets, targeting, bidding, creatives, landing pages and tracking.
• Monitor CPL, CPA, CAC, ROAS, CTR, CPC, CPM and conversion rates.
• Conduct audience segmentation, remarketing and A/B testing across creatives and pages.
• Analyze data to improve lead quality and conversions, collaborating with sales teams.
• Work with creative teams to develop high‑performing ad creatives and messaging.
• Manage GA4, GTM, Meta Pixel and conversion tracking, optimize tags.
• Prepare performance reports and identify opportunities to scale ROI.

Skills

Google Ads

Meta Ads

Excel

Google Sheets

Lead generation

Conversion optimisation

Analytics

A/B testing

Audience segmentation

ROI focus

Tools

GA4

GTM

Meta Pixel

Excel

Google Sheets

Job description

About the Role

We are looking for a Performance Marketing professional to drive digital acquisition with a strong focus on lead generation, conversions, customer acquisition and ROI. The candidate should be data‑driven, hands‑on with paid media platforms, and comfortable working with creative, sales and business teams.

Key Responsibilities

• Plan, execute and optimise campaigns across Google Ads, Meta Ads and other relevant platforms.
• Own campaign performance across the funnel, from traffic and lead generation to conversion and acquisition.
• Manage media budgets, audience targeting, bidding, creatives, landing pages and campaign tracking.
• Monitor key metrics including CPL, CPA, CAC, ROAS, CTR, CPC, CPM and conversion rates.
• Conduct audience segmentation, remarketing and A/B testing across creatives, audiences and landing pages.
• Analyse campaign and funnel data to improve lead quality and conversion rates, working closely with sales/business teams.
• Work with creative/content teams to develop and test high‑performing ad creatives and messaging.
• Manage and monitor GA4, Google Tag Manager, Meta Pixel and conversion tracking.
• Prepare performance reports with actionable insights and identify opportunities to scale campaigns and improve ROI.
• Stay updated on digital advertising trends, platforms and emerging acquisition channels.

Key Skills & Experience

• 3–4 years of hands‑on experience in Performance Marketing / Paid Media / Digital Marketing.
• Strong experience with Google Ads and Meta Ads.
• Strong analytical skills and proficiency in Excel / Google Sheets.
• Good understanding of digital marketing funnels, lead generation and conversion optimisation.
• Experience with GA4, GTM, Meta Pixel and campaign tracking.
• Strong communication, stakeholder management and execution skills.
• Ability to independently manage multiple campaigns in a fast‑paced, target‑oriented environment.
• Experience in Real Estate, PropTech, BFSI, E-commerce or other lead‑generation businesses will be an advantage.

Ideal Candidate

A hands‑on, data‑driven and growth‑oriented marketer who takes ownership of campaign performance and understands the link between marketing spend, lead quality, conversions and revenue.