Performance Marketing

Rotoris; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Rotoris is seeking a driven Performance Marketing Manager in India. You will run and optimize paid campaigns on Meta and Google, focusing on lead generation, conversions, and scalable customer acquisition strategies.

You will monitor ROAS, CPL, CAC and collaborate with creative teams to produce compelling ad assets, while managing LimeChat and CRM-based workflows to boost results.

Qualifications

• Hands-on experience running and optimizing paid campaigns across Meta and Google platforms.
• Strong lead generation, campaign optimization, and customer acquisition understanding.
• Ability to manage budgets and improve campaign performance efficiently.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Meta Ads and Google Ads.
• Monitor campaign performance, ROAS, CPL, CAC, and overall ad efficiency.
• Generate quality leads, conversions, and sales through performance campaigns.
• Handle audience targeting, retargeting, pixel setup, and conversion tracking.
• Coordinate with creative and content teams for ad creatives and requirements.
• Manage and optimize lead generation channels including LimeChat and related CRM tools.
• Analyze campaign insights and prepare regular performance reports.
• Stay updated with trends and platform updates in performance marketing.

Skills

Performance Marketing

Paid Ads

Budget Management

Analytical Skills

Communication & Coordination

Tools

Meta Ads Manager

Google Ads

Google Analytics

Pixel & Conversion Tracking

LimeChat & WhatsApp automation

Job description

We are looking for a highly driven and performance-oriented candidate to join our team as a Performance Marketing Manager. The ideal candidate should have hands-on experience in running and optimising paid campaigns across Meta and Google platforms, along with strong understanding of lead generation, campaign optimization, and customer acquisition strategies.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube)
• Monitor campaign performance, ROAS, CPL, CAC, and overall ad efficiency
• Generate quality leads, conversions, and sales through performance campaigns
• Handle audience targeting, retargeting, pixel setup, and conversion tracking
• Work on funnel optimization and scaling strategies
• Coordinate with creative and content teams for ad creatives and campaign requirements
• Manage and optimize lead generation channels including LimeChat and related CRM/conversion tools
• Analyze campaign insights and prepare regular performance reports
• Stay updated with latest trends, platform updates, and performance marketing strategies

Requirements

• Proven experience in Performance Marketing / Paid Ads
• Strong hands-on knowledge of:
• Meta Ads Manager
• Google Ads
• Google Analytics
• Pixel & Conversion Tracking
• LimeChat / WhatsApp automation tools
• Understanding of D2C / E-commerce marketing preferred
• Strong analytical and optimization skills
• Ability to manage budgets and improve campaign performance efficiently
• Good communication and coordination skills

Preferred

• Experience with Shopify / D2C brands
• Knowledge of WhatsApp marketing & automation