Performance Marketing

Soft Hear Private Limited; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Ownership of campaigns across multiple

Growth‑oriented environment

Job summary

Soft Hear Private Limited is seeking an Assistant Manager - Performance Marketing in Gurgaon to manage and optimise digital campaigns, generating qualified patient leads and driving conversions across the clinic network.

You will oversee Google Ads, Meta Ads, and related platforms, monitor ROAS, manage budgets, and collaborate with CRM and sales teams to improve follow-ups and bookings. 4–7 years of experience in performance marketing is required.

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field.
• 4-7 years of experience in performance marketing with hands-on paid advertising.
• Strong working knowledge of Google Ads, Meta Ads and lead generation campaigns.
• Experience managing marketing budgets and delivering measurable business outcomes.
• Proficiency in Excel/Google Sheets and performance reporting.
• Strong communication and analytical skills.
• Healthcare/clinic network experience is a plus.

Responsibilities

• Plan, execute and optimise paid marketing campaigns across Google Ads, Meta Ads and other relevant digital platforms.
• Drive qualified leads and patient enquiries for multiple clinic locations.
• Monitor campaign performance, CPL, CAC, ROAS, conversion rates and overall marketing ROI.
• Manage campaign budgets and optimise spending to achieve lead generation and revenue targets.
• Coordinate with CRM and sales teams to improve lead follow-ups, appointment bookings and patient conversions.
• Analyse campaign data and prepare regular performance reports with actionable insights.
• Conduct A/B testing of ad creatives, landing pages, audiences and campaign strategies.
• Work closely with the creative team to develop effective ad copies, creatives and campaign assets.
• Track location-wise campaign performance and identify opportunities to improve lead quality.
• Manage tracking and analytics using tools such as Google Analytics 4, Google Tag Manager and platform reporting dashboards.
• Monitor competitor campaigns, market trends and new digital marketing opportunities.
• Ensure marketing campaigns follow applicable advertising guidelines and healthcare communication standards.

Skills

Lead generation campaigns

Analytical thinking

Communication

Problem solving

Education

Bachelor's degree in Marketing/Business Administration or related field

Tools

Google Ads

Meta Ads

Excel/Google Sheets

Job description

Job Description - Assistant Manager - Performance Marketing

Company: Soft Hear Private Limited

Location: Gurgaon (Head Office)

Department: Marketing

Experience: 4-7 Years

Employment Type: Full-Time

Role Overview

We are looking for a results-driven Assistant Manager - Performance Marketing to manage and optimise digital marketing campaigns, generate qualified patient leads, improve conversion rates and drive business growth across our clinic network.

Key Responsibilities

• Plan, execute and optimise paid marketing campaigns across Google Ads, Meta Ads and other relevant digital platforms.
• Drive qualified leads and patient enquiries for multiple clinic locations.
• Monitor campaign performance, CPL, CAC, ROAS, conversion rates and overall marketing ROI.
• Manage campaign budgets and optimise spending to achieve lead generation and revenue targets.
• Coordinate with CRM and sales teams to improve lead follow-ups, appointment bookings and patient conversions.
• Analyse campaign data and prepare regular performance reports with actionable insights.
• Conduct A/B testing of ad creatives, landing pages, audiences and campaign strategies.
• Work closely with the creative team to develop effective ad copies, creatives and campaign assets.
• Track location-wise campaign performance and identify opportunities to improve lead quality.
• Manage tracking and analytics using tools such as Google Analytics 4, Google Tag Manager and platform reporting dashboards.
• Monitor competitor campaigns, market trends and new digital marketing opportunities.
• Ensure marketing campaigns follow applicable advertising guidelines and healthcare communication standards.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field.
• 4-7 years of experience in performance marketing, preferably with hands-on paid advertising experience.
• Strong working knowledge of Google Ads, Meta Ads and lead generation campaigns.
• Experience managing marketing budgets and delivering measurable business outcomes.
• Proficiency in Excel/Google Sheets and performance reporting.
• Strong analytical, communication and problem-solving skills.
• Experience in healthcare, clinics, diagnostics or multi-location businesses will be an advantage.

Key Performance Indicators (KPIs)

• Qualified leads generated.
• Cost per qualified lead and cost per acquisition.
• Lead-to-appointment and appointment-to-patient conversion rates.
• Return on advertising spend (ROAS) and marketing ROI.
• Campaign efficiency and budget utilisation.
• Location-wise lead quality and performance improvement.

What We Offer

• Opportunity to work with a growing healthcare organisation.
• Ownership of performance marketing campaigns across multiple locations.
• A collaborative and growth-oriented work environment.