Marketing (All Profiles)

Dentalkart; Delhi; On-site; INR 700,000 - 1,000,000; Full time

Benefits offered by this job

Health insurance

Employee discounts

Paid leave

Learning opportunities

Job summary

Dentalkart is seeking an experienced Performance Marketing Lead to manage the complete paid acquisition strategy across web and app platforms. This role focuses on driving profitable customer acquisition while maximizing return on ad spend (ROAS) and optimizing campaign performance.

The ideal candidate should have 7+ years in performance marketing with hands-on experience in Google Ads and Meta Ads. This is a high-impact role with opportunities for career growth and exposure to senior leadership.

Qualifications

• 7+ years of experience managing Performance Marketing for E-commerce or Digital Marketing Agencies.
• Hands-on expertise in Google Ads and Meta Ads.
• Strong understanding of attribution models and digital marketing analytics.

Responsibilities

• Own and manage end-to-end paid acquisition across Google Ads and Meta Ads.
• Plan, execute, and optimize various marketing campaigns.
• Manage marketing budgets and achieve revenue targets.

Skills

Performance Marketing Management

Google Ads Expertise

Data Analysis

Digital Marketing Analytics

Campaign Optimization

Tools

Google Analytics 4

Google Tag Manager

Meta Ads Manager

Job description

Chhartarpur, India | Posted on 09/14/2026

We are looking for an experienced Performance Marketing Lead to own the complete paid acquisition strategy across web and app platforms. The role is responsible for driving profitable customer acquisition, maximizing return on ad spend (ROAS), optimizing campaign performance, and identifying scalable growth opportunities across digital channels.

• Own and manage end-to-end paid acquisition across Google Ads, Meta Ads, and app marketing platforms.
  
• Plan, execute, and optimize Search, Shopping, Performance Max, Demand Gen, Display, and Meta campaigns.
  
• Manage marketing budgets while achieving revenue, ROAS, and CAC targets.
  
• Continuously test creatives, audiences, bidding strategies, landing pages, and campaign structures.
  
• Identify, validate, and scale new acquisition channels, including affiliate and partnership marketing.
  
• Collaborate with Merchandising and Category teams to improve landing pages, product pages, and campaign profitability.
  
• Monitor attribution models, customer acquisition costs, and campaign performance using analytics tools.
  
• Drive data-backed decisions to improve campaign efficiency and business growth.
  
• Prepare regular performance reports and actionable insights for leadership.
  

Requirements

• 7+ years of experience managing Performance Marketing for E-commerce, Marketplace, Platform businesses, or Digital Marketing Agencies.
  
• Hands-on expertise in Google Ads, Google Merchant Center, Performance Max, Shopping Campaigns, and Meta Ads Manager.
  
• Strong understanding of attribution models, conversion tracking, ROAS, CAC, LTV, and digital marketing analytics.
  
• Proven track record of scaling paid marketing budgets while maintaining or improving ROI.
  
• Strong analytical and data interpretation skills.xperience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and campaign reporting tools.
  
• Competitive salary with performance-based incentives.
  
• Opportunity to lead high-impact digital growth initiatives.
  
• High ownership and direct exposure to senior leadership.
  
• Fast-paced, high-growth work environment.
  
• Career progression and leadership opportunities.
  
• Health insurance coverage.
  
• Employee discounts on Dentalkart products.
  
• Paid leave and company holidays.
  
• Learning and professional development opportunities.