Digital Marketing and Growth Marketing Manager

QHT Clinic; Gurugram District; On-site; INR 508,000 - 608,000; Full time

Job summary

QHT Clinic in Gurugram, Haryana, is seeking a Digital Marketing & Performance Marketing Manager to independently manage all digital campaigns across Google Ads, Meta Ads, and SEO. The role focuses on brand awareness, lead generation, and improving ROI, with emphasis on conversion tracking and analytics.

The candidate will handle social media management, content coordination, and website optimisation using WordPress, aiming to generate quality leads while controlling CPL and costs.

Qualifications

• Hands-on experience in both digital marketing and performance marketing.
• Strong practical knowledge of Google Ads and Meta Ads Manager.
• Experience in paid advertising, lead generation, and campaign optimisation.
• Understanding of SEO, SEM, social media marketing, and content strategy.
• Knowledge of GA4, conversion tracking, and reporting tools.
• Familiarity with WordPress and website management.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple marketing activities independently, with a focus on lead quality, conversions, and ROI.

Responsibilities

• Plan, execute, manage, and optimise Google Ads and Meta Ads campaigns.
• Run campaigns across Google Search, Display, YouTube, Facebook, and Instagram.
• Generate quality leads while maintaining an efficient cost per lead (CPL).
• Manage advertising budgets, audience targeting, keyword research, and ad copy optimisation.
• Monitor conversions, ROI, ROAS, and customer acquisition costs.
• Conduct A/B testing and continuously optimise campaign performance.
• 2. Digital Marketing & Social Media Management
• Manage company social media platforms, including Instagram, Facebook, and YouTube.
• Develop social media strategies and content calendars.
• Coordinate with content creators, designers, and video editors for posts, reels, ads, and promotional content.
• Schedule and publish content; monitor engagement, reach, and growth.
• Maintain consistent brand communication across digital platforms.
• 3. SEO & Website Management
• Conduct keyword research and implement on‑page and off‑page SEO strategies.
• Improve website visibility, organic traffic, and search engine rankings.
• Manage website content, blogs, and landing pages using WordPress.
• Optimise landing pages and lead forms to improve conversion rates.
• Monitor website performance and recommend improvements.
• 4. Lead Generation & Conversion Optimisation
• Develop strategies to generate relevant leads and patient enquiries.
• Optimise campaigns to improve lead quality and conversion rates.
• Coordinate with the sales team to understand lead quality and campaign outcomes.
• Identify opportunities to increase enquiries and reduce acquisition costs.
• Analyse customer behaviour and marketing funnel performance.
• 5. Analytics & Reporting
• Track campaigns using Google Analytics 4 (GA4), Google Ads, and Meta Ads Manager.
• Prepare regular marketing performance reports.
• Monitor impressions, clicks, CTR, CPC, CPL, conversions, and ROAS.
• Use data insights to improve campaign strategy and marketing performance.
• Stay updated with advertising platform changes, digital marketing trends, and best practices.

Skills

Digital Marketing

Performance Marketing

Google Ads

Meta Ads

SEO

Lead Generation

WordPress

GA4

Campaign Analysis

Tools

Google Ads Manager

Meta Ads Manager

WordPress

GA4

Job description

QHT AESTHETICS OPC PVT. LTD. | QHT CLINIC JOB DESCRIPTION Digital Marketing & Performance Marketing Manager Location Experience Hours Weekly Off Sector 46, Gurugram, Haryana 3–6 Years Preferred 9:00 AM – 6:00 PM Job Type Salary Full-Time 50,000/month onwards, based on last-drawn salary, experience, skills & interview performance Working Days Monday to Saturday Every Sunday (fixed) About the Role Company QHT Aesthetics OPC Pvt. Ltd. QHT Clinic is looking for a skilled, result-oriented Digital Marketing & Performance Marketing Manager who can independently manage overall digital marketing and paid advertising campaigns. The candidate should have hands‑on experience in social media management, Google Ads, Meta Ads, SEO, lead generation, website optimisation, and campaign analysis. The role focuses on building brand awareness, generating quality leads, and improving marketing ROI. One candidate must be able to handle both Digital Marketing and Performance Marketing.

• Plan, execute, manage, and optimise Google Ads and Meta Ads campaigns.
• Run campaigns across Google Search, Display, YouTube, Facebook, and Instagram.
• Generate quality leads while maintaining an efficient cost per lead (CPL).
• Manage advertising budgets, audience targeting, keyword research, and ad copy optimisation.
• Monitor conversions, ROI, ROAS, and customer acquisition costs.
• Conduct A/B testing and continuously optimise campaign performance.
• 2. Digital Marketing & Social Media Management
• Manage company social media platforms, including Instagram, Facebook, and YouTube.
• Develop social media strategies and content calendars.
• Coordinate with content creators, designers, and video editors for posts, reels, ads, and promotional content.
• Schedule and publish content; monitor engagement, reach, and growth.
• Maintain consistent brand communication across digital platforms.
• 3. SEO & Website Management
• Conduct keyword research and implement on‑page and off‑page SEO strategies.
• Improve website visibility, organic traffic, and search engine rankings.
• Manage website content, blogs, and landing pages using WordPress.
• Optimise landing pages and lead forms to improve conversion rates.
• Monitor website performance and recommend improvements.
• 4. Lead Generation & Conversion Optimisation
• Develop strategies to generate relevant leads and patient enquiries.
• Optimise campaigns to improve lead quality and conversion rates.
• Coordinate with the sales team to understand lead quality and campaign outcomes.
• Identify opportunities to increase enquiries and reduce acquisition costs.
• Analyse customer behaviour and marketing funnel performance.
• 5. Analytics & Reporting
• Track campaigns using Google Analytics 4 (GA4), Google Ads, and Meta Ads Manager.
• Prepare regular marketing performance reports.
• Monitor impressions, clicks, CTR, CPC, CPL, conversions, and ROAS.
• Use data insights to improve campaign strategy and marketing performance.
• Stay updated with advertising platform changes, digital marketing trends, and best practices.
• Page 1 QHT Aesthetics OPC Pvt. Ltd. | Hiring DocumentRequired Skills & Qualifications
• Hands‑on experience in both digital marketing and performance marketing.
• Strong practical knowledge of Google Ads and Meta Ads Manager.
• Experience in paid advertising, lead generation, and campaign optimisation.
• Understanding of SEO, SEM, social media marketing, and content strategy.
• Knowledge of GA4, conversion tracking, and reporting tools.
• Familiarity with WordPress and website management.
• Strong analytical, communication, and problem‑solving skills.
• Ability to manage multiple marketing activities independently, with a focus on lead quality, conversions, and ROI.
• Preferred Experience
• Experience in healthcare, hospitals, clinics, aesthetics, or other service-based businesses.
• Proven experience managing paid campaigns and generating quality leads.
• Ability to demonstrate previous campaign performance and measurable results.
• Experience coordinating with content, design, video editing, and sales teams.
• Salary & Working Schedule
• Minimum salary: 50,000 per month; salary above this depends on last-drawn salary, relevant experience, practical expertise, and interview performance.
• Working hours: 9:00 AM to 6:00 PM.
• Working days: Monday to Saturday (6 days a week).
• Fixed weekly off: Every Sunday.
• Work location: QHT Clinic, Sector 46, Gurugram, Haryana.

Skills: digital,performance marketing,seo,campaigns,google,digital marketing