Performance Marketing Manager

Healthify; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

HealthifyMe is seeking a Performance Marketing Specialist to own strategy, execution, and optimisation of paid campaigns across Google, Meta, YouTube, and more. You will manage large budgets, optimise ROAS, CAC, LTV, and drive growth with data-led decisions.

Collaborate with creative, product, and analytics teams while leading A/B testing and market expansion across geographies.

Qualifications

• End-to-end ownership of paid acquisition campaigns.
• Experience managing large marketing budgets and growth.
• Strong knowledge of Middle Eastern markets and localisation.
• Deep expertise in Google, Meta, YouTube, DV360 and affiliates.

Responsibilities

• Define and execute the performance marketing strategy.
• Plan, launch and optimise campaigns across channels.
• Own large-scale budgets to maximise ROAS and efficiency.
• Analyse performance using attribution models and experiments.
• Collaborate with creative, product and analytics teams.
• Lead A/B testing across ads and audiences.
• Identify opportunities to scale campaigns and geos.
• Build dashboards and present insights to stakeholders.
• Support market expansion across new geographies.
• Stay updated on platform changes and trends.

Skills

Performance marketing

Budget management

ROAS optimization

CAC/LTV analysis

Attribution modelling

Analytics platforms

AB testing

Dashboards

Cross-functional collab

Market expansion

SQL

Education

Bachelor's or Master's in Marketing/Business

Tools

Google Ads

Meta Ads

YouTube Ads

DV360/Programmatic

AppsFlyer

Adjust

Excel

Google Analytics

BI tools

Job description

At HealthifyMe, performance marketing is a key growth driver, enabling us to reach millions on their health and wellness journey. As a Performance Marketing Specialist, you will own the strategy, execution, and optimisation of paid media campaigns across multiple channels and markets. You will manage significant marketing budgets, drive measurable business outcomes through data-led decision-making, and partner with cross-functional teams to accelerate growth.

What You'll Do

• Define and execute the performance marketing strategy aligned with business growth and acquisition goals.
• Plan, launch, and optimise campaigns across Google, Meta, YouTube, Programmatic, Affiliates, and emerging acquisition channels.
• Own large-scale marketing budgets, ensuring optimal allocation to maximise ROAS, CAC, LTV, and overall marketing efficiency.
• Analyse campaign performance using attribution models, analytics platforms, and experimentation to drive continuous optimisation.
• Collaborate with creative, content, product, and analytics teams to develop high-performing creatives, landing pages, and conversion funnels.
• Lead A/B testing across creatives, audience targeting, bidding strategies, ad formats, and user journeys to improve performance.
• Identify opportunities to scale campaigns, optimise channel mix, and unlock new growth levers.
• Build performance dashboards and present actionable insights and recommendations to key stakeholders.
• Support market expansion initiatives by developing and scaling acquisition strategies across new geographies.
• Stay updated on platform changes, industry trends, and emerging technologies to continuously improve campaign performance.

What We're Looking For

• 3+ years of hands-on experience in performance marketing with end-to-end ownership of paid acquisition campaigns.
• Proven success managing large marketing budgets and scaling user acquisition profitably.
• Hands-on experience managing campaigns across Middle Eastern markets, with a strong understanding of regional consumer behaviour, localisation, and platform best practices.
• Deep expertise in Google Ads, Meta Ads, YouTube, DV360/Programmatic, Affiliates, and mobile attribution platforms such as AppsFlyer and Adjust.
• Strong analytical skills with proficiency in Excel, Google Analytics, and BI tools; SQL is an added advantage.
• Excellent stakeholder management and cross-functional collaboration skills.
• Ability to balance analytical thinking with creative problem-solving to drive measurable business impact.
• Bachelor's or Master's degree in Marketing, Business, or a related field.