Performance Marketing Specialist

TheClinixAI; Hyderabad; Hybrid; INR 700,000 - 1,100,000; Full time

Job summary

TheClinixAI is seeking a hands-on Digital Marketing professional in Hyderabad to drive measurable growth across paid channels, conversions, and landing-page optimization. This role blends campaign execution, analytics, creative testing and landing-page optimization to deliver healthcare technology results.

You will own campaigns on Google Ads and Meta Ads, manage budgets, track performance with GA4, and collaborate with content, design, web and sales teams to align with business objectives.

Qualifications

• 2–4 years hands-on performance marketing experience.
• Demonstrated experience managing paid acquisition campaigns and budgets.
• Strong Google Ads, Meta Ads and GA4 knowledge.
• Strong analytical ability and comfort working with campaign and funnel data.
• Excellent copy sense and understanding of conversion-focused creative.

Responsibilities

• Plan, launch and optimize paid campaigns across Google Ads, Meta Ads and other relevant channels.
• Own campaign setup, audience targeting, budgets, bidding, tracking, UTM governance and conversion measurement.
• Monitor CPL, CPA, ROAS, CTR, CVR, CAC and funnel performance and turn insights into actions.
• Build and test ad creative, messaging, landing pages and audience segments to improve conversion.
• Coordinate with content, design, web and sales teams to align campaigns with business objectives.
• Implement and validate GA4, Google Tag Manager, pixels and conversion events.
• Prepare weekly and monthly performance reports with clear recommendations.
• Conduct competitor, keyword, audience and channel research.
• Support SEO and organic growth initiatives where relevant, while keeping paid and organic strategy aligned.

Skills

Paid media

Google Ads

Meta Ads

GA4

Analytics

CRO

Copywriting

Tools

Looker Studio

Google Tag Manager

SQL

Job description

Hyderabad / Remote · 2–4 years experience · Digital Marketing

About the role

Own measurable digital growth across paid acquisition, conversion and campaign optimization for TheClinixAI's healthcare technology and professional audiences. This is a hands-on performance role combining campaign execution, analytics, creative testing and landing-page optimization.

Key responsibilities

• Plan, launch and optimize paid campaigns across Google Ads, Meta Ads and other relevant channels.
• Own campaign setup, audience targeting, budgets, bidding, tracking, UTM governance and conversion measurement.
• Monitor CPL, CPA, ROAS, CTR, CVR, CAC and funnel performance and turn insights into actions.
• Build and test ad creative, messaging, landing pages and audience segments to improve conversion.
• Coordinate with content, design, web and sales teams to align campaigns with business objectives.
• Implement and validate GA4, Google Tag Manager, pixels and conversion events.
• Prepare weekly and monthly performance reports with clear recommendations.
• Conduct competitor, keyword, audience and channel research.
• Support SEO and organic growth initiatives where relevant, while keeping paid and organic strategy aligned.

Required qualifications

• 2–4 years of hands-on performance marketing experience.
• Demonstrated experience managing paid acquisition campaigns and budgets.
• Strong Google Ads, Meta Ads and GA4 knowledge.
• Strong analytical ability and comfort working with campaign and funnel data.
• Excellent copy sense and understanding of conversion-focused creative.

Preferred skills

• Google Ads certifications, Looker Studio, GTM and basic SQL.
• Experience marketing B2B SaaS, healthcare, life sciences or professional services.
• Experience with CRM funnel attribution and lead-quality analysis.