Performance Marketing Executive

Infinite Thinking Solutions; Mumbai; Remote; INR 600,000 - 900,000; Full time

Job summary

Infinite Thinking Solutions in Mumbai is seeking a Performance Marketing Manager to plan, execute, monitor, and optimize paid campaigns across digital platforms, with a focus on leads, conversions, and measurable growth.

The ideal candidate will drive campaigns on Meta Ads and Google Ads, conduct audience research, optimize budgets, and collaborate with Creative, Social Media, Content, and Sales teams to improve ROI.

Qualifications

• 2–5 years of performance marketing or paid media experience.
• Hands-on with Meta Ads Manager and Google Ads.
• Understanding of lead generation, conversion campaigns, retargeting, and funnel optimization.
• Strong analytical and data interpretation skills.
• Experience managing advertising budgets.

Responsibilities

• Develop and execute performance marketing strategies aligned with business goals.
• Plan and manage campaigns across Meta Ads, Google Ads, and other platforms.
• Manage campaign budgets and ensure efficient ad spend.
• Conduct audience, competitor, and market research to identify growth opportunities.
• Set up and optimize campaigns, audiences, placements, bidding, and budgets.
• Monitor KPIs such as CPL, CPA, CPC, CTR, CPM, ROAS, and conversions.
• Continuously test and optimize ad creatives, copies, audiences, landing pages, and strategies.
• Track leads and conversions and coordinate with sales to monitor lead quality.
• Prepare weekly and monthly performance reports with actionable insights.
• Identify underperforming campaigns and take timely corrective actions.

Skills

Meta Ads Manager

Google Ads

Lead generation

Campaign optimization

Analytics

Tools

Google Analytics

Google Tag Manager

Job description

Job Description – Performance Marketing Manager

Position: Performance Marketing Manager

Department: Digital Marketing

Experience: 2–5 years

Job Type: Full Time

Work Mode: Remote

About the Role

We are looking for a Performance Marketing Manager to plan, execute, monitor, and optimize paid marketing campaigns across digital platforms. The ideal candidate should have strong analytical skills and hands-on experience in driving leads, conversions, and measurable business growth through paid advertising.

Key Responsibilities

• Develop and execute performance marketing strategies aligned with business goals.
• Plan and manage campaigns across Meta Ads, Google Ads, and other relevant platforms
• Manage campaign budgets and ensure efficient utilization of ad spend.
• Conduct audience, competitor, and market research to identify growth opportunities.
• Set up and optimize campaigns, audiences, placements, bidding, and budgets.
• Monitor key performance metrics such as CPL, CPA, CPC, CTR, CPM, ROAS, and conversions
• Continuously test and optimize ad creatives, copies, audiences, landing pages, and campaign strategies.
• Analyze campaign data and identify opportunities to improve performance and ROI.
• Work closely with the Creative, Social Media, Content, and Sales teams to improve campaign outcomes.
• Track leads and conversions and coordinate with the sales team to monitor lead quality.
• Prepare weekly and monthly performance reports with actionable insights.
• Identify underperforming campaigns and take timely corrective actions.
• Stay updated with the latest digital advertising trends, platform updates, and performance marketing practices.

Requirements

• 2–5 years of experience in performance marketing or paid media.
• Strong hands-on experience with Meta Ads Manager and Google Ads
• Good understanding of lead generation, conversion campaigns, retargeting, and funnel optimization.
• Strong analytical and data interpretation skills.
• Experience managing and optimizing advertising budgets.
• Ability to make data-driven decisions and improve campaign performance.
• Good communication, reporting, and team coordination skills.
• Experience with Google Analytics, Google Tag Manager, and conversion tracking will be an advantage.

Key Performance Areas

• Lead generation and conversion performance
• ROAS and overall campaign ROI
• Campaign optimization and growth
• Reporting and data-driven decision-making