Performance Marketer (Meta & Google Ads)

Blynk Ads; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Blynk Ads is seeking a highly skilled Performance Marketing Expert to plan, execute, manage, and scale paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads. The role demands strong analytical ability, campaign optimisation, conversion tracking, and performance-driven strategies.

You will set up tracking tools (GA4, GTM, Meta Pixel), build audiences, run A/B tests, optimize budgets, and report performance daily/weekly.

Qualifications

• 2–5 years hands-on experience in Meta Ads and Google Ads.
• Strong knowledge of Facebook Business Manager and Meta Ads Manager.
• Expertise in Google Ads, GA4, and GTM.
• Hands-on experience with Meta Pixel, CAPI, and server-side tracking.
• Experience with lead generation, e-commerce, and performance marketing campaigns.
• Excellent understanding of bidding strategies, audience segmentation, and budget optimisation.
• Strong analytical, problem-solving, and reporting skills.

Responsibilities

• Plan, execute, and optimise paid advertising campaigns across Meta Ads and Google Ads.
• Manage Facebook Ads, Instagram Ads, Google Search Ads, Display Ads, Performance Max, and YouTube Ads.
• Develop campaign strategies to generate high-quality leads, conversions, and sales.
• Set up and manage Meta Pixel, CAPI, GTM, and GA4.
• Configure conversion tracking, event tracking, and attribution.
• Create and optimise custom audiences, lookalike audiences, and remarketing campaigns.
• Analyse CTR, CPC, CPM, CPA, CPL, ROAS, and conversion rates.
• Conduct A/B testing of ad creatives, landing pages, audiences, and campaign structures.
• Manage advertising budgets and scale campaigns while maintaining target ROAS and CPA.
• Identify performance gaps and implement data-driven optimisation strategies.
• Prepare daily, weekly, and monthly campaign performance reports.

Skills

Meta Ads & Google Ads

Analytical thinking

Campaign optimisation

Conversion tracking

Audience targeting

A/B testing

Performance reporting

Tools

GA4

Google Tag Manager

Meta Pixel

CAPI

Job description

We are looking for a highly skilled Performance Marketing Expert with hands-on experience in planning, executing, managing, and scaling paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.

The ideal candidate should have strong analytical skills, expertise in campaign optimisation, conversion tracking, audience targeting, and performance-driven marketing strategies.

Roles & Responsibilities

• Plan, execute, and optimise paid advertising campaigns across Meta Ads and Google Ads.
• Manage Facebook Ads, Instagram Ads, Google Search Ads, Display Ads, Performance Max, and YouTube Ads.
• Develop campaign strategies to generate high-quality leads, conversions, and sales.
• Set up and manage Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), and Google Analytics 4 (GA4).
• Configure conversion tracking, event tracking, and attribution.
• Create and optimise custom audiences, lookalike audiences, and remarketing campaigns.
• Analyse CTR, CPC, CPM, CPA, CPL, ROAS, and conversion rates.
• Conduct A/B testing of ad creatives, landing pages, audiences, and campaign structures.
• Manage advertising budgets and scale campaigns while maintaining target ROAS and CPA.
• Identify performance gaps and implement data-driven optimisation strategies.
• Prepare daily, weekly, and monthly campaign performance reports.

Experience: 2–5 Years

Employment Type: Full-Time

Department: Performance Marketing

We are looking for a highly skilled Performance Marketing Expert with hands-on experience in planning, executing, managing, and scaling paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.

The ideal candidate should have strong analytical skills, expertise in campaign optimisation, conversion tracking, audience targeting, and performance-driven marketing strategies.

Roles & Responsibilities

• Plan, execute, and optimise paid advertising campaigns across Meta Ads and Google Ads.
• Manage Facebook Ads, Instagram Ads, Google Search Ads, Display Ads, Performance Max, and YouTube Ads.
• Develop campaign strategies to generate high-quality leads, conversions, and sales.
• Set up and manage Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), and Google Analytics 4 (GA4).
• Configure conversion tracking, event tracking, and attribution.
• Create and optimise custom audiences, lookalike audiences, and remarketing campaigns.
• Analyse CTR, CPC, CPM, CPA, CPL, ROAS, and conversion rates.
• Conduct A/B testing of ad creatives, landing pages, audiences, and campaign structures.
• Manage advertising budgets and scale campaigns while maintaining target ROAS and CPA.
• Identify performance gaps and implement data-driven optimisation strategies.
• Prepare daily, weekly, and monthly campaign performance reports.

Required Skills & Qualifications

• 2–5 years of hands-on experience in Meta Ads and Google Ads.
• Strong understanding of Facebook Business Manager and Meta Ads Manager.
• Expertise in Google Ads, Google Analytics 4, and Google Tag Manager.
• Hands-on experience with Meta Pixel, Conversion API (CAPI), and server-side tracking.
• Strong knowledge of campaign attribution, conversion tracking, and tracking diagnostics.
• Experience with lead generation, e-commerce, and performance marketing campaigns.
• Excellent understanding of bidding strategies, audience segmentation, and budget optimisation.
• Strong analytical, problem-solving, and reporting skills.
• Ability to manage multiple advertising accounts and deliver measurable results.

Preferred Skills

• Experience with CRM integrations and offline conversion tracking.
• Knowledge of Google Merchant Center and product feed optimisation.
• Experience with landing page optimisation and CRO.
• Understanding of marketing funnels, retargeting, and customer acquisition strategies.
• Experience with automation tools and marketing analytics platforms.

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Click-Through Rate (CTR)
• Customer Acquisition Cost (CAC)
• Campaign scalability and budget efficiency

If you are passionate about performance marketing, paid media, data analytics, and scaling advertising campaigns, we would love to hear from you!