Digital Marketing Executive

Switrus Holidays; Thrissur; On-site; INR 600,000 - 800,000; Full time

Job summary

Switrus Holidays is seeking a performance-driven Digital Marketing Executive to manage and optimize online advertising campaigns, generate quality leads, and support our growing digital initiatives.

You will drive Google Ads and Meta Ads campaigns, conduct keyword research, audience targeting, ad copy tests, and campaign optimization, while monitoring CPL, CTR, ROI and lead quality. The role requires 2–4 years of hands-on experience and proficiency with Excel or Google Sheets for reporting.

Qualifications

• 2–4 years of hands-on experience in Digital Marketing.
• Knowledge of Google Ads and Meta Ads.
• Experience in lead generation and performance marketing.
• Knowledge of keyword research, audience segmentation, remarketing, and campaign optimization.
• Ability to analyze marketing data and make data-driven decisions.
• Good knowledge of Excel/Google Sheets for campaign reporting.
• Strong communication and coordination skills.
• Ability to manage multiple campaigns and meet deadlines.

Responsibilities

• Plan, execute, and manage Google Ads and Meta Ads campaigns.
• Develop effective digital advertising strategies to generate qualified leads.
• Monitor campaign performance, including CPL, CTR, conversions, ROI, and lead quality.
• Conduct keyword research, audience targeting, ad copy testing, and campaign optimization.
• Manage and optimize Facebook and Instagram advertising campaigns.
• Generate and improve leads for travel packages and other business requirements.
• Analyze campaign data and prepare regular performance reports.
• Coordinate with the Sales Team to track lead conversion and improve lead quality.
• Identify underperforming campaigns and implement corrective measures.
• Conduct competitor and market research to identify new digital marketing opportunities.
• Assist in developing landing pages, promotional campaigns, and digital marketing creatives.
• Maintain proper tracking of leads and campaign sources.
• Stay updated with the latest trends and changes in Google, Meta, and other digital advertising platforms.

Skills

Google Ads

Meta Ads

Lead generation

Performance marketing

Keyword research

Audience targeting

Remarketing

Campaign optimization

Excel/Sheets

Data-driven decisions

Communication

Campaign reporting

Tools

Google Ads platform

Meta Ads platform

Job description

We are looking for a performance-driven Digital Marketing Executive to manage and optimize online advertising campaigns, generate quality leads, and support the company's digital marketing initiatives. The ideal candidate should have hands-on experience in Google Ads, Meta Ads, lead generation, campaign optimization, and performance analysis.

Key Responsibilities

• Plan, execute, and manage Google Ads and Meta Ads campaigns.
• Develop effective digital advertising strategies to generate qualified leads.
• Monitor campaign performance, including CPL, CTR, conversions, ROI, and lead quality.
• Conduct keyword research, audience targeting, ad copy testing, and campaign optimization.
• Manage and optimize Facebook and Instagram advertising campaigns.
• Generate and improve leads for travel packages and other business requirements.
• Analyze campaign data and prepare regular performance reports.
• Coordinate with the Sales Team to track lead conversion and improve lead quality.
• Identify underperforming campaigns and implement corrective measures.
• Conduct competitor and market research to identify new digital marketing opportunities.
• Assist in developing landing pages, promotional campaigns, and digital marketing creatives.
• Maintain proper tracking of leads and campaign sources.
• Stay updated with the latest trends and changes in Google, Meta, and other digital advertising platforms.

Required Skills

• 2 - 4 years of hands‑on experience in Digital Marketing.
• Strong practical knowledge of Google Ads and Meta Ads.
• Experience in lead generation and performance marketing.
• Knowledge of keyword research, audience segmentation, remarketing, and campaign optimization.
• Ability to analyze marketing data and make data-driven decisions.
• Good knowledge of Excel/Google Sheets for campaign reporting.
• Strong communication and coordination skills.
• Ability to manage multiple campaigns and meet deadlines.