Digital Marketing Manager

EaseMyTrip.com; Gurugram District; Presencial; INR 800.000 - 1.200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Descripción de la vacante

EaseMyTrip is seeking a Performance Marketing Specialist to drive multi-channel campaigns, optimize spend, and maximize customer acquisition. You will analyze data, test strategies, and collaborate with teams to stay ahead of market trends.

The role emphasizes GA and GTM proficiency, app marketing focus, and a strong ROI mindset in a fast-paced digital environment.

Formación

• Requires a degree in Marketing, Business Administration, or related field.
• Proven experience in performance marketing with multi-channel campaigns (PPC, SEO, social).
• Strong data-driven decision making and analytical capabilities.
• Proficient with marketing tools like GA and GTM.
• Ability to develop and implement strategies with measurable results.

Responsabilidades

• Strategy Development: Formulate and oversee performance marketing strategy for visibility and customer acquisition.
• Channel Management: Plan campaigns across Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, Twitter.
• App Marketing Focus: Improve app visibility and user engagement via in-app marketing.
• Data Analytics: Use GA and GTM to gain insights and optimize campaigns.
• Budget Oversight: Allocate budgets to maximize ROI and reduce CAC.
• Campaign Optimization: Continuously test and optimize to meet KPIs and conversions.
• Innovation and Testing: Explore new channels and tech to enhance performance.
• Cross-functional Collaboration: Work with management and teams to share insights.
• Reporting and Analysis: Regularly report metrics to inform strategies.
• Market Trends: Stay updated with digital marketing trends.

Conocimientos

Analytical Skills

Strategic Thinking

Communication Skills

Adaptability

Team Collaboration

Educación

Bachelor's degree in Marketing or Business Administration

Herramientas

Google Analytics

Google Tag Manager

Descripción del empleo

The Performance Marketing Specialist at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages.

Role & responsibilities

• Strategy Development: Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition.
• Channel Management: Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter).
• App Marketing Focus: Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns.
• Data Analytics: Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions.
• Budget Oversight: Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC).
• Campaign Optimization: Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals.
• Innovation and Testing: Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives.
• Cross-functional Collaboration: Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness.
• Reporting and Analysis: Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies.
• Market Trends: Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing.

Preferred candidate profile

• Educational Background: Holds a degree in Marketing, Business Administration, or a related field.
• Experience: Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.
• Analytical Skills: Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions.
• Technical Proficiency: Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.
• Strategic Thinker: Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results.
• Communication Skills: Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management.
• Problem Solving: Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives.
• Adaptability: Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors.
• Goal-Oriented: Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets.
• Team Player: Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.