Performance Marketing Manager

Latur Electronics Pvt Ltd; Mumbai City; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Latur Electronics Pvt Ltd is seeking a results-driven Performance Marketing & Digital Sales Executive to manage digital marketing activities, improve online presence, and drive customer acquisition and sales through digital channels. You will plan, execute, and optimise paid campaigns across Google Ads and Meta Ads, manage the company website, and leverage AI for content creation.

You will develop marketing strategies, monitor performance with analytics, and collaborate with agencies and

Qualifications

• Bachelor's degree or above in Marketing or related field.
• 1-3+ years hands-on experience in performance marketing, digital advertising, or e-commerce marketing.
• Practical experience managing Google Ads, Meta Ads, and company websites.
• Understanding of SEO, lead generation, conversion optimisation, and digital sales funnels.
• Familiarity with AI tools for image generation, video creation, and marketing content.
• Strong analytical, communication, and problem-solving skills.
• Ability to work independently, manage campaigns, and take ownership of digital marketing performance.

Responsibilities

• Paid Advertising & Performance Marketing: Plan, execute, and optimise campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.
• Website Management: Manage and update the company website, product listings, landing pages, and customer enquiry or purchase links.
• SEO & Digital Sales: Improve search visibility, website traffic, lead generation, conversions, and online sales through SEO and digital marketing strategies.
• AI-Powered Content Creation: Use AI tools to generate marketing images, videos, ad creatives, and promotional content.
• Marketing Strategy & Analytics: Research competitors, develop marketing strategies, monitor campaign performance, and improve results using data and analytics.
• Campaign Tracking & Reporting: Track advertising spend, leads, conversions, website performance, and sales generated through digital channels.
• Vendor & Agency Coordination: Coordinate with digital marketing agencies, website developers, designers, and other external partners when required.
• Continuous Improvement: Explore new digital tools, marketing channels, and creative approaches to strengthen brand visibility and business growth.

Skills

Performance marketing

Digital sales

Paid advertising

SEO

Analytics

Content creation

Campaign management

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

SEO tools

Job description

Role & responsibilities

We are looking for a results-driven Performance Marketing & Digital Sales Executive to manage our digital marketing activities, improve our online presence, and drive customer acquisition and sales through digital channels. The candidate should have practical experience in paid advertising, website management, SEO, and creating engaging digital content.

Key Responsibilities

• Paid Advertising & Performance Marketing: Plan, execute, and optimise campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.
• Website Management: Manage and update the company website, product listings, landing pages, and customer enquiry or purchase links.
• SEO & Digital Sales: Improve search visibility, website traffic, lead generation, conversions, and online sales through SEO and digital marketing strategies.
• AI-Powered Content Creation: Use AI tools to generate marketing images, videos, ad creatives, and promotional content.
• Marketing Strategy & Analytics: Research competitors, develop marketing strategies, monitor campaign performance, and improve results using data and analytics.
• Campaign Tracking & Reporting: Track advertising spend, leads, conversions, website performance, and sales generated through digital channels.
• Vendor & Agency Coordination: Coordinate with digital marketing agencies, website developers, designers, and other external partners when required.
• Continuous Improvement: Explore new digital tools, marketing channels, and creative approaches to strengthen brand visibility and business growth.

Preferred candidate profile

• Bachelor's degree or above in Marketing, Business Administration, Digital Marketing, or a related field.
• 1-3+ years of hands-on experience in performance marketing, digital advertising, or e-commerce marketing.
• Practical experience managing Google Ads, Meta Ads, and company websites.
• Understanding of SEO, lead generation, conversion optimisation, and digital sales funnels.
• Familiarity with AI tools for image generation, video creation, and marketing content.
• Strong analytical, communication, and problem-solving skills.
• Ability to work independently, manage campaigns, and take ownership of digital marketing performance.

Ideal Candidate:

Someone who combines creativity with analytical thinking, can independently manage digital marketing activities, and is focused on turning online visibility into measurable leads and sales.