Performance Marketer

Zoho; Pune District; On-site; INR 600,000 - 840,000; Full time

Job summary

Zoho in Pune is seeking a Paid Ads Specialist to plan, launch, and optimize campaigns across Meta Ads and Google Ads. You will own performance metrics and collaborate with the creative and ecommerce teams to scale impact.

The role requires at least 1 year of hands-on experience, strong analytics, and familiarity with GA4, GTM, and Looker Studio. A data-driven mindset and clear communication are essential for success.

Qualifications

• Minimum 1 year of hands-on paid campaigns on Meta Ads and Google Ads.
• Knowledge of Google Ads (Search, PMax, Display) and Meta Ads Manager.
• Understanding of CPL, CPA, ROAS, CTR, conversion tracking, and pixel/tag implementation.
• Familiarity with GA4, GTM, and basic reporting tools (Excel/Sheets; Looker Studio a plus).
• Basic landing page optimization and CRO.
• Strong analytical mindset and ability to translate data into actionable optimizations.
• Good communication to collaborate with creative, sales and ecommerce teams.
• Bonus: LinkedIn Ads, WhatsApp API campaigns, or performance marketing in home security/electronics/D2C/B2B.

Responsibilities

• Plan, set up, and manage paid campaigns across Meta Ads, Google Ads, and other platforms.
• Own campaign performance metrics and optimize for efficiency and scale.
• Conduct A/B testing on ad creatives, audiences, landing pages, and bidding strategies.
• Manage budgets across campaigns and allocate based on performance.
• Collaborate with the creative/design team to brief and refine ad creatives for funnel stages.
• Build and manage retargeting funnels and lookalike/custom audiences.
• Track and report performance through dashboards (GA4, Meta Ads Manager, Google Ads, Looker Studio).
• Coordinate with ecommerce to align paid campaigns with product launches, offers, and inventory.
• Stay updated with platform changes and AI-driven tools.
• Support the SEO/content team with paid amplification of blogs/pages when relevant.
• Assist in tracking performance of WhatsApp/Email campaigns where paid and owned channels intersect.

Skills

Meta Ads

Google Ads

Campaign optimization

A/B testing

Budget management

Analytics

Communication

Creative collaboration

CRO

Tools

GA4

Google Tag Manager

Looker Studio

Meta Ads Manager

Excel/Sheets

Job description

• Plan, set up, and manage paid campaigns across MetaAds (Facebook/Instagram), Google Ads (Search, PMax, Display), and otherrelevant platforms (LinkedIn, YouTube, Marketplaces).
• Own campaign performance metrics — CTR, CPC, CPL, CPA,ROAS — and continuously optimize for efficiency and scale.
• Conduct A/B testing on ad creatives, audiences,landing pages, and bidding strategies.
• Manage budgets across campaigns and platforms,ensuring optimal allocation based on performance data.
• Collaborate with the creative/design team to brief andrefine ad creatives, videos, and copy for different funnel stages.
• Build and manage re targeting funnels andlookalike/custom audiences.
• Track and report performance through dashboards(Google Analytics, Meta Ads Manager, Google Ads, Looker Studio, etc.).
• Coordinate with the ecommerce team to align paidcampaigns with product launches, offers, and inventory.
• Stay updated with platform algorithm changes, adpolicies, and emerging performance marketing trends (including AI-driven a dtools).
• Support the SEO/content team with paid amplificationof blogs, landing pages, and organic content when relevant.
• Assist in tracking performance of WhatsApp/Emailcampaigns where paid and owned channels intersect.

Requirements

• Minimum 1 year of hands-on experience managing paidcampaigns on Meta Ads and Google Ads (agency or in-house).
• Working knowledge of Google Ads (Search, PMax,Display) and Meta Ads Manager.
• Understanding of key metrics: CPL, CPA, ROAS, CTR,conversion tracking, and pixel/tag implementation.
• Familiarity with Google Analytics (GA4), Google TagManager, and basic reporting tools (Excel/Google Sheets, Looker Studio a plus).
• Basic understanding of landing page optimization andconversion rate optimization (CRO).
• Strong analytical mindset — comfortable reading dataand translating it into actionable optimizations.
• Good communication skills to collaborate withcreative, sales, and ecommerce teams.
• Bonus: Experience with LinkedIn Ads, WhatsApp BusinessAPI campaigns (e.g., WATI), or performance marketing in home security/electronics/D2C/B2Bhybrid businesses.