Performance Marketer ( Ethniq-Healthcare Domain )

FINVASIA; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading digital marketing firm in Mumbai is seeking a Performance Marketing Manager to oversee all paid media campaigns on Meta and Google. The ideal candidate will have 3–5 years of hands-on experience in managing significant advertising budgets and a strong proficiency in Meta and Google Ads platforms. Responsibilities include building, managing, and optimizing campaigns, setting up conversion tracking systems, and reporting key performance metrics. This role offers a dynamic work environment with a focus on data-driven decision making.

Qualifications

• 3–5 years of hands-on performance marketing experience at the campaign manager level.
• Proven track record managing Meta Ads budgets above ₹5L per month.
• Deep working knowledge of Meta Business Manager, Ads Manager, Events Manager and CAPI setup.
• Proficiency in Google Ads including Search, Display and Smart Bidding strategies.
• Experience with GTM: able to create tags, triggers, and variables independently.
• GA4 ecommerce setup experience including purchase events and funnel exploration reports.
• Strong understanding of D2C conversion funnel, ToF, MoF, and BoF.
• Analytical skills with comfort in Excel/Sheets and reading dashboards.

Responsibilities

• Build and manage all Meta and Google Ads campaigns including prospecting and retargeting.
• Set up and verify Meta Pixel and GA4 ecommerce events across all website pages.
• Own campaign structure including ad sets, audiences, bidding strategy, and budget pacing.
• Manage retargeting pools with tailored creative and messaging.
• Conduct weekly creative testing to identify best-performing ads.
• Monitor and report key performance metrics daily.
• Manage Amazon Sponsored Products and Google PMax campaigns.
• Maintain the GTM event audit document properly.

Job description

Owns all paid media across Meta and Google from Day 1. Responsible for campaign structure, pixel/events and C-API setup, ROAS optimization, and the full conversion tracking infrastructure.

Key Responsibilities

• Build and manage all Meta and Google Ads campaigns — prospecting, re targeting, lookalike audiences, and brand search
• Set up and verify Meta Pixel + C-API (server-side), GA4 ecommerce events, and GTM DataLayer across all website pages before any spend goes live
• Own campaign structure from scratch: ad sets, audiences, bidding strategy, creative rotation, and budget pacing
• Manage retargeting pools: website visitors, cart abandoners, product viewers, quiz completers — each with tailored creative and messaging
• Run weekly creative testing — identify best-performing hooks, formats, and CTAs. Rotate creatives before fatigue sets in
• Monitor and report ROAS, CAC, CTR, CVR, and CPC daily. Flag issues before they compound
• Manage Amazon Sponsored Products and Google PMax campaigns in coordination with Marketplace Manager
• Maintain the GTM event audit document — every event, trigger, and DataLayer variable documented

Requirements

• 3–5 years of hands-on performance marketing — campaign manager level, not agency account management
• Proven track record managing Meta Ads budgets above ₹5L per month with documented ROAS outcomes
• Deep working knowledge of Meta Business Manager, Ads Manager, Events Manager, and CAPI setup
• Proficiency in Google Ads — Search, Display and Smart Bidding strategies
• GTM experience: able to create tags, triggers, and variables independently. DataLayer troubleshooting.
• GA4 ecommerce setup: purchase events, custom dimensions, funnel exploration reports
• Strong understanding of D2C conversion funnel — knows the difference between ToF, MoF, and BoF
• Analytical — comfortable with Excel/Sheets, reading dashboards, and making data-driven decisions fast

Good to Have

• Experience with Klaviyo / MoEngage / Clevertap for audience syncing
• Familiarity with Shopify or Next.js pixel implementation
• Experience with Amazon Sponsored Ads and ACoS management
• Subscription-based D2C brand experience