Performance Marketer

Affix Center; Mumbai City, Mumbai; Presencial; INR 800.000 - 1.200.000; Jornada completa

Descripción de la vacante

Affix Center Softech Services Pvt. Ltd. in Mumbai seeks a results-driven Performance Marketer to plan, execute, manage, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn.

You will drive audience strategies, monitor metrics such as CPC, CPM, CTR, ROAS, and conversion rates, and collaborate with content, SEO, and website teams to improve ROI. This office-based role is located at Lower Parel, Mumbai, handling clients across real estate, healthcare, technology, and professional

Formación

• Hands-on performance marketing experience across multiple DSPs and platforms.
• Strong analytical skills and ability to optimize campaigns for ROAS.
• Experience in lead generation, remarketing, and landing-page optimization.
• Ability to manage multiple campaigns and advertising budgets independently.
• Excellent analytical reporting and communication skills.

Responsabilidades

• Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage Search, Display, Performance Max, YouTube, Lead Gen, and Remarketing campaigns.
• Develop audience targeting, funnel strategies, and conversion-focused plans.
• Monitor CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rates.
• Allocate budgets and adjust spend to improve performance.
• Implement GA4, GTM, Meta Pixel, and conversion tracking.
• Collaborate with creative, content, SEO, and website teams.
• Conduct A/B tests on ads, landing pages, and messaging.
• Track lead quality, attribution, and conversions in CRM systems.
• Prepare weekly/monthly performance reports with actionable recommendations.
• Manage campaigns for clients across real estate, healthcare, technology, and professional services.

Conocimientos

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4

GTM

Looker Studio

Conversion tracking

Lead generation

Remarketing

Campaign management

Analytics

Reporting

Communication skills

Educación

Bachelor's degree in Marketing

Business

Communications

Herramientas

GA4

GTM

Looker Studio

Conversion tracking

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Descripción del empleo

About Affix Center

Affix Center Softech Services Pvt. Ltd. is an IT and web development company based in Mumbai. We build websites, portals, and software solutions for enterprise and government clients, and we run digital marketing and paid advertising for our own brand and for our clients.

About the Role

We are looking for a results-driven Performance Marketer who can plan, execute, manage, and optimize paid advertising campaigns across multiple digital platforms.

The ideal candidate should have strong analytical skills, hands-on campaign management experience, and a proven ability to generate high-quality leads while maximizing Return on Ad Spend (ROAS) and marketing ROI.

Work mode: Work from Office (Lower Parel, Mumbai)

Key Responsibilities

• Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage Search, Display, Performance Max, YouTube, Lead Generation, and Remarketing campaigns.
• Develop audience targeting, funnel strategies, and conversion-focused advertising plans.
• Monitor and optimize CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rates.
• Manage campaign budgets and allocate spending to improve performance.
• Implement and monitor GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Collaborate with creative, content, SEO, and website development teams.
• Conduct A/B testing of advertisements, landing pages, audience segments, and messaging.
• Track lead quality, campaign attribution, and conversions through CRM systems.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Manage multiple client campaigns across industries, including real estate, healthcare, technology, and professional services.

Required Skills

• 34 years of hands-on performance marketing experience.
• Strong expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Proficiency in GA4, GTM, Looker Studio, and conversion tracking.
• Experience in lead generation, remarketing, and landing-page optimization.
• Ability to manage multiple campaigns and advertising budgets independently.
• Strong analytical, reporting, and communication skills.
• Working knowledge of SEO and marketing automation is an advantage.

Preferred Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field. Google Ads and Meta certifications are preferred.

What We're Looking For

A performance-focused professional who takes ownership of campaigns, understands business objectives, and can turn advertising investments into measurable business outcomes.