Senior Performance Marketer

Off Social; Surat; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Offsocial is seeking a Performance Marketing Specialist with hands-on experience in paid advertising, campaign management, and performance optimization. You will plan, execute, monitor, and optimize digital campaigns across multiple platforms to drive qualified traffic, leads, conversions, and revenue for our clients.

You should possess strong analytical skills, familiarity with Meta Ads Manager, Google Ads, GA4, and other dashboards, and the ability to manage multiple client campaigns in a

Qualifications

• 4–5 years hands-on performance marketing experience.
• Strong analytical and problem-solving skills.
• Good understanding of paid advertising platforms.
• Ability to analyze data and take actionable decisions.
• Exposure to diverse industries and client campaigns.

Responsibilities

• Plan, execute, and manage paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.
• Develop performance marketing strategies based on campaign objectives and client requirements.
• Monitor and optimize campaigns based on ROAS, CTR, CPC, CPA/CAC, conversion rate, and other metrics.
• Conduct A/B testing of creatives, audiences, ad copies, bidding strategies, and landing pages.
• Analyze campaign data and make data-driven optimization decisions.
• Manage advertising budgets and allocate spends based on performance.
• Track and analyze campaign performance using platform dashboards (Meta Ads Manager, Google Ads, GA4).
• Prepare weekly and monthly performance reports with actionable insights.

Skills

Paid advertising

Campaign management

Analytical skills

Data-driven optimization

Budget management

A/B testing

Cross-platform marketing

Client management

Tools

Meta Ads Manager

Google Ads

GA4

Looker Studio

Google Analytics

Meta Pixel & Conversion API

LinkedIn Campaign Manager

Amazon Ads

Flipkart Ads

Job description

Offsocial is looking for a Performance Marketing Specialist with hands‑on experience in paid advertising, campaign management, and performance optimization.

The candidate will be responsible for planning, executing, monitoring, and optimizing digital advertising campaigns across multiple platforms to drive qualified traffic, leads, conversions, and revenue for our clients.

The ideal candidate should have strong analytical skills, practical experience with paid media platforms, and the ability to manage multiple client campaigns in a fast‑paced digital marketing agency environment.

Good to Have

• Plan, execute, and manage paid advertising campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms
• Develop performance marketing strategies based on campaign objectives and client requirements
• Monitor and optimize campaigns based on ROAS, CTR, CPC, CPA/CAC, conversion rate, and other relevant metrics
• Conduct A/B testing of creatives, audiences, ad copies, bidding strategies, and landing pages
• Analyze campaign data and make data‑driven optimization decisions
• Manage advertising budgets and allocate spends based on campaign performance
• Work closely with creative and content teams to develop high‑performing ad creatives and copies
• Track and analyze campaign performance using Meta Ads Manager, Google Ads, Google Analytics, and other platform dashboards
• Identify opportunities to improve campaign efficiency, conversions, and overall account performance
• Prepare weekly and monthly performance reports with actionable insights
• Stay updated with advertising trends, platform updates, algorithm changes, and industry best practices
• Manage multiple client accounts and ensure campaigns are executed within timelines
• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• Meta Pixel & Conversion API
• LinkedIn Campaign Manager
• Amazon Ads
• Flipkart Ads
• Quick Commerce Advertising Platforms
• Looker Studio / reporting tools

What We’re Looking For

• 4–5 years of hands‑on experience in performance marketing
• Strong analytical and problem‑solving skills
• Good understanding of paid advertising platforms
• Ability to analyze data and take actionable decisions
• Strong understanding of campaign optimization and performance metrics
• Paid Time Off
• Exposure to diverse industries and client campaigns
• Opportunity to work across multiple advertising platforms