Performance Marketer

Lever, Inc.; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Lever, Inc. is seeking a hands-on Performance Marketer based in India to develop, run, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms. You’ll translate business goals into measurable media strategies and own tracking and attribution to deliver strong ROAS.

You will communicate insights to clients, collaborate with internal teams, and mentor junior members in a fast-paced environment, driving client growth and campaign success.

Qualifications

• Hands-on paid media experience across platforms.
• Strong analytics and reporting capabilities.
• Excellent client and cross-team communication.

Responsibilities

• Develop and execute performance marketing strategies across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Plan, launch, manage, and optimize campaigns across targeting, audiences, keywords, bidding, budgets, and structure.
• Monitor and optimize campaigns to improve lead quality, conversions, ROAS, and cost efficiency.
• Manage campaign tracking and measurement using GA4, GTM, Pixel, and Conversion API.
• Identify and resolve tracking and attribution issues for reliable data and reporting.
• Analyze performance data to identify trends and opportunities for optimization.
• Prepare performance reports and present actionable insights to clients.

Skills

Performance marketing

Campaign management

Data analysis

Attribution

Reporting

Client communication

Tools

GA4

Google Tag Manager

Meta Pixel

Events Manager

Conversion API

Google Merchant Center

Shopify

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Marketer based in India.

This is a hands-on performance marketing role focused on developing, executing, and optimizing paid media campaigns for multiple clients. You will translate business objectives into measurable media strategies across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms. The role combines campaign management with data analysis, conversion optimization, attribution, and performance reporting. You will take ownership of tracking systems and help resolve measurement and attribution challenges across lead generation and e-commerce campaigns. The position also involves direct client communication, presenting actionable insights, and collaborating with internal teams to improve campaign outcomes. You will have the opportunity to work independently, contribute to client growth, and support the development of junior team members in a fast-paced digital marketing environment.

Accountabilities

• Develop and execute performance marketing strategies across Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising platforms, aligning campaigns with client objectives, budgets, and performance KPIs.

• Plan, launch, manage, and continuously optimize paid media campaigns across targeting, audience segmentation, keywords, bidding strategies, budgets, remarketing, and campaign structure.

• Monitor and analyze campaign performance to improve lead quality, conversion rates, ROAS, cost efficiency, scalability, and overall return on advertising investment.

• Manage campaign tracking and measurement systems, including GA4, Google Tag Manager, Meta Pixel, Events Manager, Conversion API, and Google Ads conversion tracking.

• Identify and resolve tracking, attribution, and measurement issues to ensure reliable performance data and accurate campaign reporting.

• Manage e-commerce performance activities using Google Merchant Center, Shopify, product feeds, analytics platforms, and attribution tools.

• Analyze performance data to identify trends, opportunities, and areas for improvement, translating findings into practical optimization actions.

• Prepare performance reports and present clear, actionable insights and recommendations to clients.