Performance Marketer

RECEX Pvt. Ltd.; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

RECEX Pvt. Ltd. in Kolkata is seeking a Performance Marketer to plan and run paid digital campaigns across Meta, Google, YouTube, and LinkedIn.

You will optimize budgets, creatives, placements, and audiences based on data-driven insights. The role requires hands-on experience with online campaigns, familiarity with Facebook Ads Manager and Google Ads, and proficiency in Google Analytics and Excel to deliver measurable results and client-focused strategies.

Qualifications

• Experience running online digital marketing campaigns.
• Knowledge of tools such as Facebook Ads Manager and Google Ads.
• Experience with Google Analytics and Excel for data-driven insights.
• Strong communication and collaboration skills to stay aligned with clients' goals.

Responsibilities

• Analyze data to inform campaign strategies and optimise narratives.
• Develop and execute campaigns to drive acquisition and revenue growth.
• Create campaigns across Facebook, Instagram, and LinkedIn.
• Collaborate with management to share funnel conversion improvement ideas and results.

Skills

Online Campaigns

Data Analytics

Communication Skills

Tools

Facebook Ads Manager

Google Ads

Google Analytics

Excel

Meta Business Suite

Google Tag Manager

Job description

Our 6 Key Products:

1. Branding - Logo design, packaging and marketing material, corporate presentations, brand positioning, merchandise design, and customizable office stationery to imprint your brand value on customers' minds.

2. Social Media Marketing - Monthly planning, content creation, creative designs, data-driven marketing, page management, and monthly analysis reports for a consistent marketing strategy.

3. Website Design & Development - Affordable, beautifully designed and functional websites that lower bounce rates; includes UI/UX design, development and testing, and delivery and maintenance.

4. Google AdWords - Highly effective paid search campaigns that monitor analytics and conversions, pushing your pages to the top of search results with dynamic content and smart branding.

5. Search Engine Optimization - Result-driven, customizable SEO that improves page ranking and generates maximum ROI, making first-page listings achievable.

6. WhatsApp & Email Marketing - Personalized campaign ideation, newsletters, customer reviews, promotions, and feedback that add a personal touch.

Job Description - Performance Marketer

Responsibilities:

• 1. Data-Driven Insights - Analyse data, identify trends and insights, and interpret data to inform campaign strategies that optimise clients' narratives.
• 2. Effective Campaigns - Develop and execute marketing campaigns that drive customer acquisition and revenue growth.
• 3. Social Media Expertise - Develop and execute campaigns across Facebook, Instagram, and LinkedIn.
• 4. Collaborative Feedback - Work closely with management to share funnel conversion improvement ideas, feedback, and results for continuous improvement.

You’ll Be a Perfect Fit If You Have:

• 1. Online Campaign Experience - Proven experience running online digital marketing campaigns.
• 2. E-Marketing Tools - Knowledge of tools such as Facebook Ads Manager and Google Ads.
• 3. Data Proficiency - Experience with Google Analytics and Excel for data-driven insights.
• 4. Communication Skills - Strong communication and collaboration skills to stay aligned with clients' goals.

Key Requirements:

• Plan and execute paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and other relevant platforms.
• Monitor campaign performance daily and optimize budgets, creatives, placements, and audiences.
• Create campaign structures aligned with business objectives such as leads, sales, app installs, website traffic, and brand awareness.
• Track campaign performance using Google Analytics, Meta Business Suite, Google Tag Manager, and platform dashboards.
• Research industry trends, competitor strategies, and emerging advertising opportunities.