Performance Marketer

Genix Entertainment; Jaipur; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Genix Entertainment is seeking a Senior Performance Marketer to lead paid acquisition efforts across Meta Ads and Google Ads. You will plan, execute, and optimize campaigns, driving ROAS and conversions while managing budgets and reporting results.

The ideal candidate has 2–4 years of hands-on experience, strong analytical skills, and the ability to work with cross-functional teams to scale campaigns, improve lead quality, and stay ahead of industry trends.

Qualifications

• 2–4 years of hands-on performance marketing experience.
• Strong hands-on knowledge of Meta Ads and Google Ads.
• Excellent understanding of ROAS, ROI, CPL, CPA, CTR, CPC, CPM, and conversion rates.
• Experience in managing and scaling paid advertising campaigns.
• Strong analytical and problem-solving skills.
• Knowledge of Google Analytics, Google Tag Manager, conversion tracking, and reporting.
• Good understanding of retargeting, remarketing, audience segmentation, and marketing funnels.
• Ability to analyze ad creatives and understand factors affecting campaign performance.
• Good communication and team management skills.
• Ability to work independently and take ownership of campaign performance.

Responsibilities

• Plan, execute, manage, and optimize performance marketing campaigns across Meta Ads and Google Ads.
• Develop paid marketing strategies based on business goals and target audiences.
• Manage advertising budgets and optimize campaigns for better ROAS, CPL, CPA, and conversions.
• Conduct audience research, competitor analysis, and campaign analysis.
• Manage campaign targeting, bidding, budgets, ad sets, creatives, and optimization.
• Monitor campaign performance and identify opportunities for scaling.
• Conduct A/B testing of creatives, ad copies, audiences, and campaign strategies.
• Work closely with the creative team to develop high-performing ad creatives.
• Analyze campaign data and prepare regular performance reports.
• Track leads, conversions, customer acquisition costs, and overall campaign ROI.
• Coordinate with the sales team to improve lead quality and conversion rates.
• Stay updated with the latest changes, trends, and best practices in Meta and Google advertising.
• Guide junior team members and assist in task allocation and campaign execution.

Skills

Performance marketing

Meta Ads

Google Ads

Analytical skills

Team management

Campaign optimization

Data-driven

Communication

Tools

Google Analytics

Google Tag Manager

Facebook Ads Manager

Job description

About the Role

We are looking for a Senior Performance Marketer with 2–4 years of hands‑on experience in managing and scaling paid advertising campaigns. The ideal candidate should have strong expertise in Meta Ads and Google Ads, a data-driven approach, and the ability to deliver measurable results.

Key Responsibilities

• Plan, execute, manage, and optimize performance marketing campaigns across Meta Ads and Google Ads.
• Develop paid marketing strategies based on business goals and target audiences.
• Manage advertising budgets and optimize campaigns for better ROAS, CPL, CPA, and conversions.
• Conduct audience research, competitor analysis, and campaign analysis.
• Manage campaign targeting, bidding, budgets, ad sets, creatives, and optimization.
• Monitor campaign performance and identify opportunities for scaling.
• Conduct A/B testing of creatives, ad copies, audiences, and campaign strategies.
• Work closely with the creative team to develop high-performing ad creatives.
• Analyze campaign data and prepare regular performance reports.
• Track leads, conversions, customer acquisition costs, and overall campaign ROI.
• Coordinate with the sales team to improve lead quality and conversion rates.
• Stay updated with the latest changes, trends, and best practices in Meta and Google advertising.
• Guide junior team members and assist in task allocation and campaign execution.

Required Skills

• 2–4 years of relevant experience in Performance Marketing.
• Strong hands‑on knowledge of Meta Ads and Google Ads.
• Excellent understanding of ROAS, ROI, CPL, CPA, CTR, CPC, CPM, and conversion rates.
• Experience in managing and scaling paid advertising campaigns.
• Strong analytical and problem-solving skills.
• Knowledge of Google Analytics, Google Tag Manager, conversion tracking, and reporting.
• Good understanding of retargeting, remarketing, audience segmentation, and marketing funnels.
• Ability to analyze ad creatives and understand factors affecting campaign performance.
• Good communication and team management skills.
• Ability to work independently and take ownership of campaign performance.

Preferred Candidate

• Proven track record of delivering and improving campaign performance.
• Experience handling multiple campaigns or clients.
• Experience in managing or mentoring a team will be an added advantage.
• Strong understanding of lead generation and conversion-focused marketing.
• Immediate joiners will be preferred.