Performance Marketer- PPC

Keka Technologies Private Limited; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Keka Technologies Private Limited in Hyderabad is seeking a dynamic Performance Marketeer to lead paid search and social campaigns. The role focuses on driving engagement, lead generation, and sales through Google Ads and Meta platforms, with data-driven optimization and clear ROI targets.

You will monitor campaigns daily, conduct keyword research, and collaborate with creative teams to craft compelling ads, while staying current with PPC trends and client goals.

Qualifications

• 3+ years experience in managing search and paid social media advertising.
• In-depth knowledge of Google Ads and Facebook Ads Manager.
• Proficiency in analytics tools such as Google Analytics and Facebook Insights.
• Strong understanding of performance marketing, conversion, and online customer acquisition.
• Excellent communication and project management skills.

Responsibilities

• Plan, implement, and manage paid advertising campaigns on Google Ads and Meta Platforms (Facebook and Instagram).
• Monitor campaign performance daily and make real-time adjustments to optimize results.
• Develop strategies to maximize ad spend and ROI while meeting or exceeding performance benchmarks.
• Conduct keyword research and selection for PPC campaigns and SEO initiatives.
• Analyze performance data and provide insights and reports to stakeholders.
• Collaborate with creative teams to design engaging ad visuals and copy.
• Stay up-to-date with industry trends and updates in PPC and paid social platforms.
• Manage budgets and forecast spending trends to ensure alignment with client goals.
• Liaise with clients to understand their business objectives and translate them into effective ad strategies.
• Manage and allocate budgets across channels.

Skills

Paid search

Paid social

Google Ads

Facebook Ads Manager

Google Analytics

Performance marketing

Conversion optimization

Communication

Job description

Job Description

We are looking for a dynamic Performance Marketier to join our team. The ideal candidate will have a proven track record of managing paid search and social media advertising campaigns with a focus on achieving business objectives, such as increased engagement, lead generation, and sales.

Responsibilities

• Plan, implement, and manage paid advertising campaigns on Google Ads and Meta Platforms (Facebook and Instagram).
• Monitor campaign performance daily and make real-time adjustments to optimize results.
• Develop strategies to maximize ad spend and ROI while meeting or exceeding performance benchmarks.
• Conduct keyword research and selection for pay-per-click (PPC) campaigns and SEO initiatives.
• Analyze performance data and provide insights and comprehensive reports to stakeholders.
• Collaborate with creative teams to design engaging ad visuals and copy.
• Stay up-to-date with industry trends and updates in PPC and paid social platforms.
• Manage budgets and forecast spending trends to ensure alignment with client goals.
• Liaise with clients to understand their business objectives and translate them into effective ad strategies.
• Manage and allocate budgets across channels.

Required Qualifications

• Minimum of 3 years experience in managing search and paid social media advertising.
• In-depth knowledge of Google Ads and Facebook Ads Manager.
• Proficiency in analytics tools such as Google Analytics and Facebook Insights.
• Strong understanding of performance marketing, conversion, and online customer acquisition.
• Excellent communication and project management skills.

What We Offer

• Opportunities for professional development and certification.
• A collaborative and innovative work environment.