Performance Marketer

Petpooja; Ahmedabad District; On-site; INR 350,000 - 540,000; Full time

Job summary

Petpooja is seeking a digital marketing professional to plan and run performance campaigns across multiple channels, with a focus on PPC and social ads. You will optimize campaigns for lead generation and ROI in a global context.

You will monitor analytics, produce performance reports, and work with stakeholders to translate data into actionable strategies. 1+ years of experience and familiarity with Google Ads, LinkedIn Ads, HubSpot, and Data Studio are desirable.

Qualifications

• 1+ years in digital/performance marketing, ideally with B2B or performance/lead gen brands.
• Strong data analysis and the ability to translate complex data into actionable insights. - Proficiency with Google Ads, Facebook Business Manager, and LinkedIn Ads.
• Familiarity with Google Analytics, HubSpot, and Data Studio.
• Familiarity with data processing tools like Microsoft Excel and Google Sheets
• Outstanding communication skills for effective stakeholder management
• Certification in Google Marketing Platform or equivalent is a plus

Responsibilities

• Plan and execute digital marketing campaigns across various channels, with a focus on PPC, social media advertising (Google, Facebook, Instagram, LinkedIn), and programmatic ad buys
• Monitor and optimize campaign performance using analytics tools and CRM such as Google Analytics, Google Data Studio, Ads Manager, and HubSpot
• Develop and maintain performance reports, ensuring clear communication of campaign results and learnings to stakeholders
• Allocate budgets effectively, optimize campaigns, and conduct thorough performance analyses.
• Conduct A/B testing on various campaign elements to continuously improve conversion rates and other key performance metrics
• Stay updated with the latest trends in performance marketing

Skills

PPC

Social media advertising

Data analysis

Stakeholder management

A/B testing

Tools

Google Ads

Facebook Business Manager

LinkedIn Ads

Google Analytics

Data Studio

HubSpot

Microsoft Excel

Google Sheets

Job description

Roles and Responsibilities:

• Plan and execute digital marketing campaigns across various channels in various countries, with a focus on PPC, social media advertising (Google, Facebook, Instagram, LinkedIn), and programmatic ad buys
• Monitor and optimize campaign performance using analytics tools and CRM such as Google Analytics, Google Data Studio, Ads Manager, and HubSpot
• Develop and maintain performance reports, ensuring clear communication of campaign results and learnings to stakeholders
• Allocate budgets effectively, optimize campaigns, and conduct thorough performance analyses.
• Conduct A/B testing on various campaign elements to continuously improve conversion rates and other key performance metrics
• Stay updated with the latest trends in performance marketing

Additional Qualifications and Skills:

• 1+ years of experience in digital/performance marketing, ideally with B2B or performance/lead gen brands.
• Proficiency in data analysis and the ability to translate complex data into actionable insights. - Strong proficiency with online ad platforms such as Google Ads, Facebook Business Manager, and LinkedIn Ads.
• Knowledgeable about Google Analytics, Hubspot, and Data Studio.
• Familiarity with data processing tools like Microsoft Excel and Google Sheets
• Outstanding communication skills for effective stakeholder management
• Certification in Google Marketing Platform or equivalent is a plus