Performance Marketer

Purpletalk; Hyderabad; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Purpletalk in Hyderabad seeks a hands-on Performance Marketer to plan, launch, and optimize paid campaigns across Meta, Google, LinkedIn, and other platforms. You will work with data, run experiments, and use AI tools to speed up execution.

You will collaborate with design and content teams, implement GA4/Tag Manager tracking, run tests, analyze metrics, and translate insights into action to drive growth in a fast-paced startup environment.

Qualifications

• 1–3 years of hands-on experience in performance or digital marketing.
• Experience managing campaigns on Meta Ads and Google Ads.
• Strong understanding of funnels, targeting, retargeting and conversion optimization.
• Working knowledge of GA4, GTM, Meta Pixel, and UTM tracking.
• Analytical skills to interpret campaign data and derive insights.
• Proficiency in Excel or Google Sheets.
• Familiarity with AI tools for marketing workflows.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other platforms.
• Optimize budgets, audiences, creatives, keywords, and landing pages.
• Track metrics such as CTR, CPC, CPL, CAC, ROAS, and conversions.
• Perform audience, keyword, competitor, and market research.
• Collaborate with design and content teams for high-performing creatives and copy.
• Use AI tools for research, ideation, copy variations, and automation.
• Set up and verify tracking using GA4, GTM, and Meta Pixel.
• Run A/B tests and translate data into actionable insights.
• Explore new marketing platforms and growth opportunities.

Skills

Digital marketing

Paid ads

Data analysis

AI tools for marketing

A/B testing

Campaign optimization

Excel/Sheets

Tools

GA4

Google Tag Manager

Meta Pixel

UTM tracking

Job description

We are looking for a hands-on Performance Marketer who can plan, execute, and optimize paid campaigns across digital platforms. You should be comfortable working with data, experimenting with new ideas, and using AI tools to improve the speed and quality of campaign execution. Plan, launch, and manage paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other relevant platforms.

Role & responsibilities

• Optimize campaign budgets, audiences, creatives, keywords, and landing pages.
• Track metrics such as CTR, CPC, CPL, CAC, ROAS, and conversion rates.
• Conduct audience, keyword, competitor, and market research.
• Collaborate with designers and content teams to develop high-performing ad creatives and copy.
• Use AI tools for research, campaign ideation, copy variations, creative concepts, data analysis, reporting, and workflow automation.
• Set up and verify campaign tracking using GA4, Google Tag Manager, Meta Pixel, and other analytics tools.
• Run A/B tests across creatives, audiences, messaging, and landing pages.
• Build performance reports and translate campaign data into actionable insights.
• Explore new marketing platforms, AI tools, and growth opportunities.

REQUIRED SKILLS :

• 1-3 years of hands-on experience in performance or digital marketing.
• Practical experience managing campaigns on Meta Ads and Google Ads.
• Strong understanding of marketing funnels, targeting, retargeting, and conversion optimization.
• Working knowledge of GA4, Google Tag Manager, Meta Pixel, and UTM tracking.
• Good analytical skills and the ability to interpret campaign data.
• Proficiency in Excel or Google Sheets.
• Familiarity with AI tools such as ChatGPT, Gemini, Claude, Perplexity, Canva AI, or similar platforms.
• Ability to use AI effectively for research, content creation, analysis, and campaign optimization.
• Strong attention to detail and a willingness to experiment and learn.
• Good written and verbal communication skills

DESIRED SKILLS:

• Experience with LinkedIn Ads, app-install campaigns, or programmatic advertising.
• Experience building AI-assisted marketing workflows or automations.
• Familiarity with CRM, marketing automation, or attribution tools.
• Basic understanding of landing-page optimization and creative strategy.
• Experience working in a startup or fast-paced environment. .