Performance Marketer

JobItUs; Kolkata District; On-site; INR 350,000 - 550,000; Full time

Job summary

JobItUs in Kolkata seeks a Performance Marketer to plan and manage paid campaigns across Meta, Google Ads, YouTube, LinkedIn, and other platforms. You will monitor budgets, creatives, placements, and audiences to optimize performance and ROI.

You will leverage Google Analytics and Excel to extract data-driven insights and report results to clients, working closely with management to refine strategies.

Qualifications

• Proven experience running online digital marketing campaigns.
• Knowledge of Facebook Ads Manager and Google Ads.
• Experience with Google Analytics and Excel for data insights.

Responsibilities

• Data-Driven Insights - Analyse data, identify trends and insights, and interpret data to inform campaign strategies.
• Effective Campaigns - Develop and execute marketing campaigns that drive acquisition and revenue growth.
• Social Media Expertise - Develop and execute campaigns across Facebook, Instagram, and LinkedIn.
• Collaborative Feedback - Work with management to share funnel improvements and results.

Skills

Online Campaign Experience

E-Marketing Tools

Data Proficiency

Communication Skills

Tools

Facebook Ads Manager

Google Ads

Google Analytics

Excel

Job description

Our 6 Key Products:

1. Branding - Logo design, packaging and marketing material, corporate presentations, brand positioning, merchandise design, and customizable office stationery to imprint your brand value on customers' minds.

2. Social Media Marketing - Monthly planning, content creation, creative designs, data-driven marketing, page management, and monthly analysis reports for a consistent marketing strategy.

3. Website Design & Development - Affordable, beautifully designed and functional websites that lower bounce rates; includes UI/UX design, development and testing, and delivery and maintenance.

4. Google AdWords - Highly effective paid search campaigns that monitor analytics and conversions, pushing your pages to the top of search results with dynamic content and smart branding.

5. Search Engine Optimization - Result-driven, customizable SEO that improves page ranking and generates maximum ROI, making first-page listings achievable.

6. WhatsApp & Email Marketing - Personalized campaign ideation, newsletters, customer reviews, promotions, and feedback that add a personal touch.

Job Description - Performance Marketer

Responsibilities:

• 1. Data-Driven Insights - Analyse data, identify trends and insights, and interpret data to inform campaign strategies that optimise clients' narratives.
• 2. Effective Campaigns - Develop and execute marketing campaigns that drive customer acquisition and revenue growth.
• 3. Social Media Expertise - Develop and execute campaigns across Facebook, Instagram, and LinkedIn.
• 4. Collaborative Feedback - Work closely with management to share funnel conversion improvement ideas, feedback, and results for continuous improvement.

You’ll Be a Perfect Fit If You Have:

• 1. Online Campaign Experience - Proven experience running online digital marketing campaigns.
• 2. E-Marketing Tools - Knowledge of tools such as Facebook Ads Manager and Google Ads.
• 3. Data Proficiency - Experience with Google Analytics and Excel for data-driven insights.
• 4. Communication Skills - Strong communication and collaboration skills to stay aligned with clients' goals.

Key Requirements:

• Plan and execute paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and other relevant platforms.
• Monitor campaign performance daily and optimize budgets, creatives, placements, and audiences.
• Create campaign structures aligned with business objectives such as leads, sales, app installs, website traffic, and brand awareness.
• Track campaign performance using Google Analytics, Meta Business Suite, Google Tag Manager, and platform dashboards.
• Research industry trends, competitor strategies, and emerging advertising opportunities.