Performance Marketer

Synovative Entertainment Pvt Ltd; Mumbai; On-site; INR 550,000 - 900,000; Full time

Job summary

Synovative Entertainment Pvt Ltd in Mumbai is seeking a Performance Marketer to plan, execute, monitor, and optimize paid digital campaigns across Meta and Google Ads for real estate and other clients.

The role requires 1+ years of experience, strong focus on lead generation and conversion campaigns, and collaboration with creative and sales teams. You will own campaigns from setup to reporting in a fast-paced agency.

Qualifications

• 1+ years in Performance Marketing / Paid Digital Marketing.
• Hands-on with Meta Ads/Facebook and Google Ads.
• Prefer real estate or e-commerce experience.
• Strong lead generation and conversion campaign knowledge.
• Experience with audience targeting, retargeting, testing, and optimization.
• Familiarity with CPL, CPA, CTR, CPC, Conversion Rate and ROAS.
• Ability to analyze data and improve campaigns.
• Capable of managing campaign budgets and spend distribution.
• Knowledge of Meta Pixel, conversion tracking, Google Analytics, and tracking basics.

Responsibilities

• Plan, launch, manage, and optimize Meta and Google Ads campaigns.
• Manage paid campaigns for real estate projects and other clients.
• Develop strategies based on objectives, audience, location, budget and goals.
• Conduct audience research, targeting, retargeting and segmentation.
• Monitor performance and make regular optimization decisions.
• Test diverse audiences, creatives, ad copies, formats and placements.
• Track metrics like CPL, CTR, CPC, CPA, conversions and ROAS.
• Identify underperforming campaigns and take corrective actions.
• Coordinate with SMM, design, video editing, content and sales teams for assets.

Skills

Meta Ads

Google Ads

Lead generation

Campaign optimization

Data analysis

Audience targeting

Conversion optimization

Budget management

Pixel/Analytics tracking

AI-based marketing solutions

Content collaboration

Reporting

Tools

Meta Ads Tools

Google Ads

Google Analytics

Meta Pixel

Job description

Synovative Entertainment Pvt Ltd | Full time

Performance Marketer

Vasai - Andheri, Mumbai, Maharashtra, India

• State/Province Maharashtra
• Country India

Job Description

Performance Marketer

Job Type: Full-time

Experience: 1+ Years

# Job Description:

We are looking for a Performance Marketer to join our dynamic team at SYNOVATIVE, a creative digital marketing agency specializing in real estate brands.

The Performance Marketer will be responsible for planning, executing, monitoring, and optimizing paid digital marketing campaigns across platforms such as Meta and Google Ads. The role requires a strong understanding of lead generation, campaign performance, audience targeting, conversion optimization, and data analysis.

The ideal candidate should be data-driven, proactive, performance-oriented, and comfortable taking ownership of campaigns from setup to reporting and optimization.

# Job Requirements:

• Minimum 1 year of experience in Performance Marketing / Paid Digital Marketing
  
• Strong hands-on experience with Meta Ads / Facebook & Google Ads– Must Have
  
• Preferable experience in Real Estate and/or E-commerce
  
• Good understanding of lead generation and conversion campaigns
  
• Experience with audience targeting, retargeting, campaign testing, and optimization
  
• Understanding of metrics such as CPL, CPA, CTR, CPC, Conversion Rate and ROAS
  
• Experience analyzing campaign data and identifying opportunities for improvement
  
• Ability to manage campaign budgets and distribute spends effectively
  
• Understanding of Meta Pixel, Conversion Tracking, Google Analytics and basic tracking concepts
  
• Ability to work with creative and content teams to improve ad performance
  
• Strong analytical and problem-solving skills
  
• Ability to take ownership of assigned campaigns and clients
  
• Self-motivated and comfortable working with minimal supervision
  
• Willingness to learn new advertising platforms, tools, and AI-based marketing solutions
  
• Comfortable working in a fast-paced digital marketing agency environment
  
• Strong communication and reporting skills
  

Requirements

• Plan, launch, manage, and optimize Meta and Google Ads campaigns
  
• Manage paid campaigns for real estate projects and other assigned clients
  
• Develop campaign strategies based on project objectives, target audience, location, budget, and business goals
  
• Conduct audience research, targeting, retargeting, and segmentation
  
• Monitor campaign performance and make regular optimization decisions
  
• Test different audiences, creatives, ad copies, formats, placements, and campaign objectives
  
• Track and analyze key performance metrics including CPL, CTR, CPC, CPA, conversions and ROAS
  
• Identify poor-performing campaigns and implement corrective actions
  
• Manage and monitor daily/weekly campaign budgets
  
• Coordinate with the SMM, Graphic Design, Video Editing, Content, and Sales teams for performance creatives and campaigns
  
• Provide creative teams with performance insights to identify what types of ads and content are working
  
• Monitor lead quality and coordinate with the sales/client servicing team to understand campaign outcomes
  
• Review landing pages, lead forms, WhatsApp flows, and conversion journeys and suggest improvements
  
• Set up and monitor conversion tracking, pixels, events, and other relevant tracking requirements
  
• Prepare weekly/monthly performance reports with insights, observations, and an action plan
  
• Stay updated with changes in Meta, Google Ads, digital advertising trends, and industry best practices
  
• Research and implement new campaign strategies, tools, and AI solutions to improve campaign efficiency
  
• Take complete ownership of campaign performance for the assigned client portfolio
  
• Work with Real Estate Brands: Get hands-on experience managing campaigns for real estate projects and brands.
  
• End-to-End Performance Marketing Exposure: Work across strategy, campaign setup, optimization, reporting and conversion improvement.
  
• Learning & Growth: Continuous exposure to new platforms, advertising strategies, tools, and AI technologies.
  
• Creative & Performance Collaboration: Work closely with designers, video editors, SMM, content, and sales teams.
  
• Ownership & Responsibility: Opportunity to independently manage campaigns and take ownership of client performance.
  
• Data-Driven Environment: Learn how campaign data, lead quality, and business results influence marketing decisions.
  
• Career Growth: Grow with a fast-moving digital marketing agency and take on greater responsibilities.
  
• Agency Experience: Work on multiple brands, campaigns, industries, and marketing objectives.
  
• AI & Technology Exposure: Explore and implement AI tools to improve research, campaign analysis, creative testing, and marketing workflows.
  
• Company Culture: Participate in SYNOVATIVE's internal activities, social media content, shoots, reels, and behind-the-scenes initiatives.