Performance Marketer - Google & Meta Paid Ads ( KOLKATA)

TechiEvolve Global IT Solutions; North 24 Parganas District; On-site; INR 700,000 - 1,100,000; Full time

Benefits offered by this job

Health Insurance

Durga Puja Bonus

Global Client Exposure

Training & Certifications

Team Recognition & Culture Days

Team Outings

10 Work-From-Home Days / Year

On-Time Salary

Job summary

Techievolve is seeking a Performance Marketing Specialist who thrives on data-driven optimization and measurable ROI. You will own Google Ads and Meta Ads campaigns, build funnels, and translate metrics into actionable improvements.

Based in Kolkata, this onsite role collaborates with design, content, SEO, and CRO teams to scale brands for international clients, with health coverage and ongoing upskilling opportunities.

Qualifications

• 2–8 years of hands-on performance marketing experience.
• Strong Google Ads and Meta Ads Manager expertise.
• Solid GA4/GTM knowledge and conversion tracking.

Responsibilities

• Plan, launch, and scale Google Ads and Meta Ads campaigns.
• Build high-converting funnels using search, display, shopping, and paid social.
• Analyze data to optimize CTR, CPA, ROAS, and conversions.
• Set up and manage tracking with GTM, GA4, pixels, and events.
• Run A/B tests on creatives, audiences, and landing pages.
• Perform audience research, segmentation, retargeting, and lookalike scaling.
• Optimize bids, budgets, and campaign structures.
• Create performance reports with clear insights.
• Collaborate with design, content, SEO, and CRO teams.

Skills

Google Ads

Meta Ads Manager

GA4

GTM

A/B testing

Data-driven optimization

Audience research

Budget optimization

Tools

Google Tag Manager

GA4

Pixels

Job description

Join Us as a Performance Marketing Specialist (Paid Ads)

Sector V, Salt Lake, Kolkata

Full-time | Onsite

Experience: 2–8 Years

Turn Clicks into Revenue. Data into Decisions.

At Techievolve, we don’t run ads for vanity metrics.

We build performance engines that scale brands, drive revenue, and deliver measurable ROI.

We’re looking for a Performance Marketing Specialist who lives and breathes Google Ads, Meta Ads, audience strategy, and data-driven optimization. If dashboards excite you more than guesswork and ROAS is your love language—this role is built for you.

What You’ll Be Doing (And Why It Matters)

• Plan, launch, and scale Google Ads & Meta Ads (Facebook / Instagram) campaigns
• Build high-converting funnels using search, display, shopping, and paid social
• Analyze data deeply to optimize CTR, CPA, ROAS, and conversion rates
• Set up and manage tracking using Google Tag Manager, GA4, pixels, and events
• Run A/B tests on creatives, audiences, and landing pages
• Perform audience research, segmentation, retargeting, and lookalike scaling
• Optimize bids, budgets, and campaign structures for maximum efficiency
• Create performance reports with clear insights—not just numbers
• Collaborate with design, content, SEO, and CRO teams to improve results end-to-end

What We’re Looking For

• 2–8 years of hands-on experience in Performance Marketing / Paid Ads
• Strong expertise in Google Ads, Meta Ads Manager, and campaign optimization
• Solid understanding of GTM, Google Analytics (GA4), and conversion tracking
• Experience scaling budgets while maintaining efficiency
• Ability to turn data into clear action steps
• Google Ads Certification / Meta Blueprint Certification (bonus, not mandatory)
• Experience with eCommerce, lead generation, or high-intent funnels is a plus

Why You’ll Love Working Here

• Health Insurance – ₹3L coverage for you and your family
• Durga Puja Bonus – Because festivals matter
• Global Client Exposure – Work on international ad accounts
• Training & Upskilling – Paid tools, courses, and certifications
• Birthdays, Recognition & Team Wins
• Team Outings, Picnics & Culture Days
• 10 Work-From-Home Days / Year
• On-Time Salary. Always. No Exceptions.

Ready to Scale Brands with Us?

If you believe performance marketing is strategy + data + creativity, not guesswork—

this is where your skills will grow, your ideas will matter, and your results will be seen.