Performance Marketer - Campaign Manager

Rhysley; India; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Rhysley in New Delhi seeks a results-driven Performance Marketer to lead paid campaigns across Google, Meta, and LinkedIn, driving B2B lead generation and ROI optimization. You will manage funnels, craft compelling creatives, and collaborate with sales and content teams.

The role requires hands-on experience with GA4, GTM, and CRM integrations, plus strong analytical and reporting skills to deliver actionable insights and improved lead quality.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3–6 years of hands-on Performance Marketing or Digital Advertising experience.
• Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, GA4, GTM.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Develop B2B lead generation strategies targeting SMEs and enterprises.
• Conduct audience research, segmentation, and targeting for high-quality leads.
• Create and optimize campaign funnels for maximum conversion.
• Collaborate with content and design teams to craft compelling ads and landing pages.
• Monitor metrics like CPL, CTR, conversion rate, ROI, ROAS, and lead quality.
• Perform A/B testing for creatives, messaging, landing pages, and audiences.
• Implement conversion tracking using GTM, GA4, and CRM integrations.
• Coordinate with sales to improve lead quality and nurture process.
• Prepare weekly/monthly performance reports with actionable insights.
• Stay updated on digital advertising trends and bidding strategies.

Skills

Google Ads

Meta Ads Manager

LinkedIn Ads

GA4

GTM

CRM platforms

B2B lead gen

Sales funnels

Landing pages

Analytics & reporting

Budget management

Education

Bachelor's degree in Marketing/Business

Tools

GA4

GTM

Zoho CRM

HubSpot

Salesforce

Unbounce

Webflow

WordPress

Job description

Job Description

Job Title: Performance Marketer- Campaign Manager (Meta Ads & Google Ads)

Location: Mohan Cooperative Industrial Estate, New Delhi 110044

Employment Type: Full-Time

Working Days: 5 Days a Week

Experience: 3 to 6 Years

About the Role

We are looking for a results-driven Performance Marketer to lead and optimize paid digital marketing campaigns across Google, Meta, and LinkedIn platforms. The ideal candidate should have hands-on experience in B2B lead generation, campaign optimization, and performance analytics, preferably within the SaaS or HRTech domain or Real State.

This role will play a key part in driving qualified leads, improving customer acquisition, and maximizing ROI for our digital products, including EazeeSign and other SaaS solutions.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across:
  • Google Ads (Search, Display, YouTube, Performance Max)
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
• Develop and implement B2B lead generation strategies targeting SMEs, enterprises, and professionals.
• Conduct audience research, segmentation, and targeting to generate high-quality leads.
• Create and optimize campaign funnels for maximum conversion.
• Collaborate with the content and design teams to develop compelling ad creatives, copy, and landing pages.
• Monitor campaign performance and optimize based on key metrics such as:
  • Cost Per Lead (CPL)
  • Click-Through Rate (CTR)
  • Conversion Rate
  • Return on Investment (ROI)
  • Return on Ad Spend (ROAS)
  • Lead Quality
• Conduct A/B testing for ad creatives, messaging, landing pages, and audience segments.
• Implement and manage conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), and CRM integrations.
• Coordinate with the sales team to improve lead quality and optimize the lead nurturing process.
• Prepare weekly and monthly performance reports with actionable insights and recommendations.
• Stay up to date with the latest digital advertising trends, bidding strategies, platform updates, and industry best practices.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3 to 6 years of hands-on experience in Performance Marketing or Digital Advertising.
• Strong expertise in:
  • Google Ads
  • Meta Ads Manager
  • LinkedIn Ads
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
• Proven experience in B2B lead generation campaigns.
• Strong understanding of sales funnels, audience targeting, remarketing, and conversion optimization.
• Experience with CRM platforms such as Zoho CRM, HubSpot, or Salesforce.
• Familiarity with landing page builders such as Unbounce, Webflow, or WordPress.
• Excellent analytical, reporting, and problem-solving skills.
• Ability to manage multiple campaigns and budgets simultaneously.

Preferred Qualifications

• Prior experience working with SaaS, HRTech, or Enterprise Software products.
• Google Ads and Meta Blueprint certifications will be an added advantage.
• Experience with marketing automation tools and CRM integrations.

Key Performance Indicators (KPIs)

• Qualified B2B Leads Generated
• Cost Per Lead (CPL)
• Click-Through Rate (CTR)
• Conversion Rate
• Return on Investment (ROI)
• Return on Ad Spend (ROAS)
• Lead Quality
• Customer Acquisition Cost (CAC)