Executive - Performance Marketing (Paid Media)

Segumento; Mumbai; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Segumento in Mumbai, India seeks an Executive - Performance Marketing (Paid Media) to drive data-driven insights and optimize paid campaigns. You will analyze campaign performance, generate actionable reports, and work with cross-functional teams to align spending with business goals.

The ideal candidate has 2-3 years of digital marketing experience, strong Excel/Sheets skills, and hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.

Qualifications

• Experience with digital advertising platforms Google Ads, Meta Ads and LinkedIn Ads.
• Proficiency in campaign setup, optimization, and analysis.
• Strong analytical skills and ability to derive insights from data.

Responsibilities

• Evaluate performance of digital advertising campaigns using key metrics.
• Provide regular reports and actionable insights to teams and clients.
• Assist in optimization of campaigns across Google Ads and Meta Ads.
• Monitor budgets and contribute to optimization strategies.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Campaign optimization

Data analysis

Excel/Sheets

Education

Bachelor's degree in Marketing/Business

Tools

Excel

Google Sheets

Job description

Executive - Performance Marketing (Paid Media)

1-3

Job Overview:

We are seeking a detail-oriented and results-driven individual to join our team as a Performance Marketer. As a Performance Marketer, you will play a crucial role in evaluating campaign performance, generating insights, and contributing to the success of our clients.

Responsibilities:

1) Campaign Analysis:

• Evaluate the performance of digital advertising campaigns on various platforms, focusing on key metrics such as click-through rates, conversion rates, and return on ad spend.
• Provide regular reports and actionable insights to internal teams and clients.

2) Data Interpretation:

• Analyze large datasets to identify trends, patterns, and opportunities for optimization.
• Work closely with the digital marketing team to refine strategies based on data-driven insights.

3) Ad Platform Management:

• Assist in the management and optimization of digital advertising campaigns, with a primary focus on platforms like Google Ads and Facebook Ads.
• Collaborate with cross-functional teams to ensure campaigns align with overall marketing goals.

4) Budget Monitoring:

• Support the monitoring of campaign budgets and pacing, providing recommendations for efficient resource allocation.
• Contribute to budget optimization strategies based on performance analysis.

Qualifications

• Experience with digital advertising platforms and tools, such as Google Ads, Meta Ads and LinkedIn Ads
• Proficiency in campaign setup, optimization, and analysis
• Ability to identify and act on campaign optimization opportunities based on data-driven insights
• Familiarity with digital marketing concepts, including PPC, SEM, and social media advertising.
• Strong analytical skills and proficiency in Excel or Google Sheets
• Excellent written and verbal communication skills
• Bachelor's degree in Marketing, Business, or a related field
• 2-3 years of experience in digital marketing, with a focus on campaign analysis and optimization.