Executive - Performance Marketing (Paid Media)

Segumento; Mumbai Suburban; On-site; INR 600,000 - 900,000; Full time

Job summary

Segumento is seeking a detail-oriented Performance Marketer to evaluate campaign performance, derive insights, and contribute to client success. You will work with Google Ads, Meta Ads, and LinkedIn Ads to optimize campaigns and drive ROAS.

The role requires strong analytical skills, proficiency in Excel/Sheets, and 2–3 years of digital marketing experience focused on analysis and optimization.

Qualifications

• Experience with digital advertising platforms (Google/Meta/LinkedIn) and tools.
• Proficient in campaign setup, optimization and analysis.
• Ability to identify optimization opportunities from data-driven insights.

Responsibilities

• Evaluate campaign performance using key metrics (CTR, CPA, ROAS).
• Provide regular reports and actionable insights to teams and clients.
• Assist in managing and optimizing campaigns across Google Ads and Facebook Ads.
• Monitor budgets and pacing; suggest efficient resource allocation.

Skills

Digital advertising analysis

Campaign optimization

Data interpretation

Excel/Google Sheets

Written and verbal communication

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Executive - Performance Marketing (Paid Media)

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Job Overview:

We are seeking a detail-oriented and results-driven individual to join our team as a Performance Marketer. As a Performance Marketer, you will play a crucial role in evaluating campaign performance, generating insights, and contributing to the success of our clients.

Responsibilities:

1) Campaign Analysis:

• Evaluate the performance of digital advertising campaigns on various platforms, focusing on key metrics such as click-through rates, conversion rates, and return on ad spend.
• Provide regular reports and actionable insights to internal teams and clients.

2) Data Interpretation:

• Analyze large datasets to identify trends, patterns, and opportunities for optimization.
• Work closely with the digital marketing team to refine strategies based on data-driven insights.

3) Ad Platform Management:

• Assist in the management and optimization of digital advertising campaigns, with a primary focus on platforms like Google Ads and Facebook Ads.
• Collaborate with cross-functional teams to ensure campaigns align with overall marketing goals.

4) Budget Monitoring:

• Support the monitoring of campaign budgets and pacing, providing recommendations for efficient resource allocation.
• Contribute to budget optimization strategies based on performance analysis.

Qualifications

• Experience with digital advertising platforms and tools, such as Google Ads, Meta Ads and LinkedIn Ads
• Proficiency in campaign setup, optimization, and analysis
• Ability to identify and act on campaign optimization opportunities based on data-driven insights
• Familiarity with digital marketing concepts, including PPC, SEM, and social media advertising.
• Strong analytical skills and proficiency in Excel or Google Sheets
• Excellent written and verbal communication skills
• Bachelor's degree in Marketing, Business, or a related field
• 2-3 years of experience in digital marketing, with a focus on campaign analysis and optimization.