Performance Marketing Executive

Dentsu Amp; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dentsu Amp in Mumbai, India is seeking an experienced media marketer to own end-to-end campaign responsibilities across Meta and Google. The role focuses on planning, execution, research and reporting to drive performance.

You will use AI tools to analyze data, test creative, and optimize campaigns while aligning branding with performance objectives. Minimum 4+ years in media planning is required, with strong analytical skills.

Qualifications

• 4+ years of experience in media planning, buying, or performance marketing.
• Strong understanding of media planning, execution, research, and reporting.
• Hands-on experience with Meta Ads Manager, Google Ads, and Excel/Sheets.
• Knowledge of AI tools and how to apply them to marketing campaigns.

Responsibilities

• Plan campaign structure, audience targeting and funnel strategy.
• Set up, launch and manage campaigns on Meta and Google, including testing.
• Conduct research and competitor analysis to identify opportunities.
• Prepare performance reports and track key metrics.
• Use AI tools to analyze data and optimize workflows.
• Own day-to-day media management and campaign performance.

Skills

Marketing fundamentals

Consumer behavior understanding

Funnel optimization

Analytical skills

Problem-solving

Campaign ownership

Communication

Tools

Meta Ads Manager

Google Ads

Excel/Google Sheets

AI tools for marketing

Job description

• Media Planning: Plan campaign structure, audience targeting and funnel strategy across Meta and Google.
• Media Execution: Set up, launch and manage campaigns on Meta and Google, including creative testing.
• Research & Competitor Analysis: Use platform tools and competitor research to understand the market and find new opportunities.
• Reporting: Prepare performance reports and track key metrics and overall campaign performance.
• Problem Solving: Use AI tools to analyze data, improve workflows, and solve campaign-related issues.
• Ownership: Take ownership of campaign performance and day-to-day media management.

Required Skills:

• Experience : 4 years plus
• Strong marketing fundamentals and understanding of consumer behavior, funnels, and marketing objectives.
• Good understanding of media planning, execution, research, and reporting.
• Hands‑on experience with Meta Ads Manager, Google Ads and Excel/Google Sheets.
• Good understanding of AI tools and their use in marketing.
• Understanding of how branding and performance marketing work together.
• Strong analytical and problem-solving skills