Paid Media Specialist

Digital Latte; Mumbai; On-site; INR 500,000 - 1,000,000; Full time

Job summary

A digital marketing agency in Mumbai is seeking an experienced PPC Manager. The role involves creating and managing paid media campaigns, optimizing them for performance, and providing insightful analytics to clients. Candidates should have at least 2 years of experience in managing campaigns with budgets over Rs. 10,00,000, and possess strong skills in copywriting and Google Adwords. This position offers an exciting opportunity to work with a diverse range of merchants and contribute to successful online marketing strategies.

Qualifications

• At least 2 years’ experience of running PPC campaigns within an agency or affiliate environment.
• Have strong copywriting, reporting and communication skills.
• Have a strong working knowledge of Google Adwords and Analytics.

Responsibilities

• Create and manage successful paid media campaigns.
• Identify optimization opportunities, including A/B testing.
• Ensure campaigns meet clearly defined conversion objectives.

Skills

PPC campaign management

Copywriting

Client communication

Google Adwords

Analytics

Job description

• Create and manage successful paid media campaigns.
• In-depth keyword and website research, ad grouping and audience targeting.
• Ad copy creation and editing.
• Manage a portfolio of paid search campaigns, paid social campaigns and display campaigns across an exciting and diverse range of merchants in all areas of online.
• Identify optimization opportunities, including continuous testing of ad copy and landing pages, including A/B testing.
• Ensure campaigns are meeting clearly defined conversion objectives.
• Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
• Research websites, source and implement keywords, create adtext, assign budgets, implement strategies and optimize campaigns to meet KPIs.
• Manage your spend and clicks on a daily basis, and maximizing profits
• Work with account management team to help provide insight for clients
• Work with the sales team to provide forecasts & presentations

Requirements

• At least 2 years’ experience of running PPC campaigns within an agency or affiliate environment.
• Have previous experience of handling Ad campaigns of Rs. 10,00,000 & above.
• Have strong copywriting, reporting and communication skills.
• Have a strong working knowledge of Google Adwords and Analytics.
• Have a strong understanding of how PPC fits into the wider digital marketing mix