Paid Ads Specialist

Planet Media India ( PMIN Agency Pvt.Ltd.); Ernakulam; On-site; INR 400,000 - 800,000; Full time

Job summary

Planet Media India ( PMIN Agency Pvt.Ltd.) is seeking a Paid Ads Specialist to launch and optimize campaigns across Google, Meta, and LinkedIn for diverse clients. You will build keyword lists, manage audiences, and fine-tune bids to improve performance.

We value data-driven thinkers with strong analytical skills and excellent communication. If you thrive in a fast-paced digital marketing environment, join our team to drive measurable results.

Qualifications

• Proven experience managing PPC/SEM campaigns across digital platforms.
• Strong data-driven approach with ability to interpret metrics.
• Familiarity with Google Analytics and Tag Manager is preferred.
• Excellent communication and organizational skills.

Responsibilities

• Launching and optimizing pay-per-click campaigns on Google/Meta/Linkedin and other platforms.
• Create and manage keyword lists, audiences and placement targeting for Search, Display and Remarketing.
• Optimize ad campaigns including bid management and quality scores.
• Analyze and report campaign performance with key metrics and benchmarks.
• Forecast market needs and assist in planning product launches and campaigns.
• Generate weekly/monthly client reporting on metrics and goals.
• Collaborate with team members to meet client goals.
• Apply A/B testing to understand audience behavior.

Skills

PPC

SEM

SMM

Analytics

Keyword Research

Communication

Team Player

Tools

Google Analytics

Google Tag Manager

Job description

Planet Media India ( PMIN Agency Pvt.Ltd.)

9778149518
[e-mail]

Paid Ads Specialist

Responsibilities

• Launching and optimizing pay-per-click campaigns on Google/Meta/Linkedin and other digital platforms for a range of clients.
• Create and manage keyword lists, audiences and placement targeting for Search, Display and Remarketing campaigns.
• Optimise Ad campaigns, including bid management, audiences, ad groups, quality scores and other major metrics.
• Analyze, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance
• Studying & forecasting market needs, planning & executing product launches and campaigns.
• Help create PPC strategies including keyword research and analysis
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other initiatives.
• Work closely with the other team members to meet client goals.
• Apply A/B testing on the campaigns to have a deeper understanding of the target audience behaviours.

Qualifications

• 2-4 years of thorough working knowledge of PPC, SEM, SMM platforms.
• Data and web metrics analytical skills. (e.g. Google Analytics, Google Tag Manager)
• Passion for technology and understanding of the digital space and tools (social media and digital marketing)
• Excellent communication and organizational skills
• Google Certification is beneficial.
• Ability to work in a fast-paced environment.
• Passionate about digital marketing
• Collaborative mindset and a team player.
• Driven to achieve results and make an impact