Google Ads Expert

Cibirix; Indore District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Cibirix is seeking a seasoned PPC specialist to manage paid search campaigns across Google, Facebook, Bing and more. You will optimize bids, test ad copy, monitor budgets, and drive ROI through data-driven strategies.

The ideal candidate has 5+ years of experience in PPC, strong analytical skills, and familiarity with AI-powered tools and Performance Max. You will collaborate with clients to implement scalable campaigns and stay ahead of industry trends.

Qualifications

• 5+ years of PPC experience in digital marketing.
• Experience with AI-powered tools (Performance Max, automated bidding, AI ad copy tools).

Responsibilities

• Manage daily PPC campaigns on Google Ads, Facebook, Bing and others.
• Monitor bids, budgets, impression share, quality score and other metrics.
• Provide ad copy suggestions and creative ad templates.
• Develop campaigns and ad groups to improve ROI and CTR.
• Stay updated on PPC trends and best practices.

Skills

PPC Management

Campaign optimization

ROI optimization

Keyword bidding

Competitive analysis

Creative copy suggestions

Performance Max

Tools

Google Ads

Facebook Ads

Bing Ads

Job description

• The PPC / Paid Search is responsible for administering and managing Pay-Per-Click media strategies for clients. She/he should be able to quickly understand & support initiatives that will contribute to the goals and success of client campaigns.

• Perform daily account management on Facebook, Google AdWords, Bing and other search platforms.

• Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.

• Provide creative copy suggestions and graphical ad templates.

• Experience with AI-powered tools (Performance Max, automated bidding, AI ad copy tools, predictive analytics)

• Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.

• Can devise strategies to increase ROI Is good at increasing CTR & reducing the cost per clicks.

• Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

• Able to understand the business website thoroughly to implement a strategic plan for Google AdWords.

• Keep pace with search engine and PPC industry trends and developments.

Preferred candidate profile

Should have a minimum 5+ years of experience in the same domain.