PPC Executive

Keka Inc.; Ahmedabad District; On-site; INR 450,000 - 650,000; Full time

Job summary

Keka Inc. is seeking a PPC Executive to run and optimize paid search campaigns for international and Indian clients. You will manage META ads, Google Ads, and analytics tools, ensuring high ROI while handling budgets of up to 1.0–1.5 million INR monthly. Strong numbers mindset and data-driven optimization are essential.

The role requires proficiency in GA4, GTM, Data Studio, and Google Merchant Center, plus a keen eye for copy and results in a fast-paced environment.

Qualifications

• BSc/BA in Marketing, Digital Media or related field; AdWords certification is a plus.
• Experience with data analysis and reporting.
• Strong understanding of performance marketing, conversion and online customer acquisition.
• Experience with A/B and multivariate experiments.
• Up to date with PPC trends and best practices.
• Strong analytical skills.

Responsibilities

• Do the business analysis for our clients & understand how their business model.
• Manage the setup, adjustments, monitoring and reporting for META advertising campaigns.
• To manage Facebook/Instagram ads campaigns for international clients & Indian clients, both.
• Manage campaign types with different focuses like conversion, website clicks, website traffic, remarketing, engagement etc.
• Submit the weekly & monthly reports to clients.
• Prepare daily working sheet & submit to the manager.
• Do daily optimization & maintenance of all Facebook/Instagram ads accounts.
• If given an opportunity, work on other PPC platforms also like Google AdWords, Bing or amazon.
• Proficiency in Google Ads and Meta Ads platforms. (MUST REQUIRED)
• Experience managing budgets of 10-15 Lakhs per month on a single brand.
• Strong knowledge of GA4, GTM, Data Studio, and Google Merchant Center.
• Excellent copywriting skills with a keen eye for detail.
• Familiarity with D2C brands and their unique marketing challenges.
• Demonstrated ability to think strategically and drive results in a fast-paced environment.

Skills

Data analysis

Performance marketing

A/B testing

PPC trends

Analytical skills

Education

BSc/BA in Marketing or Digital Media

Tools

Google Ads

Meta Ads

GA4

GTM

Data Studio

Google Merchant Center

Job description

We are looking for a PPC (Pay Per Click) Executive to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Qualifications:

• BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.

Skills:

• Experience in data analysis and reporting.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Experience with A/B and multivariate experiments.
• Up to date with the latest trends and best practices in PPC
• Strong analytical skills

Job Responsibilities:

• Do the business analysis for our clients & understand how their business model.
• Manage the setup, adjustments, monitoring and reporting for META advertising campaigns.
• To manage Facebook/Instagram ads campaigns for international clients & Indian clients, both.
• Manage campaign types with different focuses like conversion, website clicks, website traffic, remarketing, engagement etc.
• Submit the weekly & monthly reports to clients.
• Prepare daily working sheet & submit to the manager.
• Do daily optimization & maintenance of all Facebook/Instagram ads accounts.
• If given an opportunity, work on other PPC platforms also like Google AdWords, Bing or amazon.
• Proficiency in Google Ads and Meta Ads platforms. (MUST REQUIRED)
• Experience managing budgets of 10-15 Lakhs per month on a single brand.
• Strong knowledge of GA4, GTM, Data Studio, and Google Merchant Center.
• Excellent copywriting skills with a keen eye for detail.
• Familiarity with D2C brands and their unique marketing challenges.
• Demonstrated ability to think strategically and drive results in a fast-paced environment.