PPC Executives / PPC Analysts (Pay Per Click/ Paid Media)

Yael Consulting; Pune District; On-site; INR 350,000 - 550,000; Full time

Job summary

Yael Consulting in Pune is seeking a PPC/SEM specialist to manage and optimize campaigns across Google, Meta, and Microsoft Ads, with a focus on ROI and CPA.

You will perform keyword research, audience targeting, ad copy testing, and collaborate with the US team on reporting and strategy. Strong Excel skills and fluent English are essential; 6–12 months hands-on experience expected.

Qualifications

• 6 months to 1 year of hands-on PPC/SEM experience.
• Good knowledge of Google Ads, Meta Ads and Microsoft Ads.
• Experience with Google Analytics and Google Merchant Center.
• Strong Excel skills (because Excel never goes out of fashion!).
• Good written and spoken English.
• Curiosity, analytical thinking and a willingness to learn.

Responsibilities

• Managing and optimizing Google Ads, Meta Ads, Microsoft Ads and other paid media campaigns.
• Keyword research, audience targeting and campaign optimization.
• Analyzing performance using Google Analytics (GA4).
• Managing Google Merchant Center feeds and Shopping campaigns.
• Ad copywriting, A/B testing and budget management.
• Improving ROI, reducing CPA and finding growth opportunities.
• Coordinating with our US team on campaign strategy and reporting.

Skills

PPC/SEM

Google Ads

Meta Ads

Microsoft Ads

GA4

Google Merchant Center

Excel

English

Tools

Google Ads

Meta Ads

Microsoft Ads

GA4

Google Merchant Center

Job description

Role & responsibilities

• Managing and optimizing Google Ads, Meta Ads, Microsoft Ads and other paid media campaigns.
• Keyword research, audience targeting and campaign optimization.
• Analyzing performance using Google Analytics (GA4).
• Managing Google Merchant Center feeds and Shopping campaigns.
• Ad copywriting, A/B testing and budget management.
• Improving ROI, reducing CPA and finding growth opportunities.
• Coordinating with our US team on campaign strategy and reporting.

Preferred candidate profile

• 6 months 1 years of hands-on PPC / SEM experience.
• Good knowledge of Google Ads, Meta Ads and Microsoft Ads.
• Experience with Google Analytics and Google Merchant Center.
• Strong Excel skills (because Excel never goes out of fashion!).
• Good written and spoken English.
• Curiosity, analytical thinking and a willingness to learn.