Paid Media (Google) - Executive

Nians; Gurugram District; On-site; INR 300,000 - 540,000; Full time

Job summary

Nians in Gurugram seeks a Paid Media (Google) Executive to drive planning, execution, and optimization of Google Ads campaigns. You will work to increase traffic, conversions, and marketing ROI while maintaining clear performance reporting.

The role requires hands-on keyword research, bid management, budget control, and ongoing optimization. A passion for digital marketing and strong analytical skills are essential for success in this position.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 6 months to 3 years of PPC and paid search campaign experience.
• Proficient with Google Ads and other paid search platforms.
• Google Ads certification is preferable.
• Strong communication and reporting skills.
• Strong numerical and analytical skills.
• Good working knowledge of Google Analytics.

Responsibilities

• Develop strategic plans for Google Ads campaigns, defining objectives, target audience, budget allocation, and timelines.
• Execute end-to-end campaign setup, including keyword research, ad copy creation, bid management, and targeting options.
• Continuously optimize campaigns to enhance performance and maximize ROI.
• Conduct comprehensive keyword research to identify relevant targeting opportunities.
• Effectively manage campaign budgets to ensure optimal resource allocation and goal achievement.
• Set up a list of KPIs to track for each client.
• Forecast and track key account metrics.
• Monitor spending and adjust budgets as necessary to maximize ROI.
• Test different ad creatives, targeting options, and bidding strategies to identify areas for improvement.

Skills

PPC experience

Google Ads

Google Analytics

Communication & reporting

Analytical skills

Ad copy & bid management

Certification preferable

Education

Bachelor's degree in Marketing/Advertising/Business

Job description

As a Paid Media (Google) Executive, you will be responsible for planning, executing, and optimizing Google Ads campaigns to drive traffic, increase conversions, and achieve marketing objectives for our company.

Responsibilities

• Develop strategic plans for Google Ads campaigns, defining objectives, target audience, budget allocation, and timelines.
• Execute end-to-end campaign setup, including keyword research, ad copy creation, bid management, and targeting options.
• Continuously optimize campaigns to enhance performance and maximize ROI.
• Conduct comprehensive keyword research to identify relevant targeting opportunities.
• Effectively manage campaign budgets to ensure optimal resource allocation and goal achievement.
• Set up a list of KPIs to track for each client.
• Forecast and track key account metrics.
• Monitor spending and adjust budgets as necessary to maximize ROI.
• Test different ad creatives, targeting options, and bidding strategies to identify areas for improvement.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Required Skills

• Proven track record of 6 months to 3 years in driving successful PPC and paid search campaigns
• Strong working knowledge of Google Adwords and all paid search platforms
• Google Adwords certification is preferable
• Passion for PPC and digital marketing in general
• Effective communication and reporting skills
• Strong numerical and analytical skills
• Good working knowledge of Google Analytics