PPC Executive

Crystal Hues Limited; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Crystal Hues Limited is seeking a PPC Campaign Specialist with 3-4 years of hands-on experience to plan, launch, monitor, and optimize paid advertising campaigns. The role focuses on generating quality leads and improving campaign performance across Google Ads and Meta Ads Manager.

You will conduct keyword research, optimize bids, and analyze metrics to maximize ROAS while coordinating with content and SEO teams. Based in India with on-site work expectations.

Qualifications

• 3-4 years of hands-on experience in PPC / Paid Digital Marketing.
• Experience with Google Ads and Meta Ads Manager.
• Strong knowledge of keyword research, bidding strategies and audience targeting.
• Knowledge of GA4, Google Tag Manager and conversion tracking.
• Ability to analyze campaign data and optimize performance.

Responsibilities

• Plan, create and manage PPC campaigns across Google Ads and Meta Ads.
• Monitor CPC, CTR, CPL, conversions, ROAS; optimize bids and budgets.
• Conduct keyword research and identify relevant terms.
• Run Search, Display, Remarketing and Lead Gen campaigns.
• Prepare performance reports and provide actionable insights.
• Perform A/B testing of ads, landing pages, and audiences.
• Collaborate with content and SEO teams to improve overall digital performance.
• Track performance using Google Analytics/GA4 and GTM.
• Identify opportunities from competitor activity and adjust strategies.

Skills

PPC management

Google Ads

Meta Ads Manager

Keyword research

GA4

Google Tag Manager

Conversion tracking

Campaign analytics

A/B testing

Reporting

Budget optimization

Tools

Google Ads Manager

GA4

Google Tag Manager

Job description

We are looking for a PPC Campaign Specialist with 3-4 years of hands-on experience in managing paid advertising campaigns. The ideal candidate should be comfortable planning, launching, monitoring and optimizing campaigns across platforms such as Google Ads and Meta Ads, with a strong focus on generating quality leads and improving campaign performance.

Key Responsibilities:

• Plan, create and manage PPC and paid advertising campaigns.
• Manage campaigns on Google Ads, Meta Ads and other relevant platforms.
• Conduct keyword research and identify relevant search terms for campaigns.
• Create and optimize Search, Display, Remarketing and Lead Generation campaigns.
• Monitor important campaign metrics such as CPC, CTR, CPL, conversions, conversion rate and ROAS.
• Regularly optimize bids, budgets, keywords, ad copies and audience targeting.
• Identify and remove underperforming keywords, ads and audiences.
• Prepare regular campaign performance reports and provide actionable insights.
• Conduct A/B testing of ad copies, landing pages, audiences and campaign strategies.
• Work closely with the content and SEO team to improve overall digital performance.
• Track campaign performance through Google Analytics / GA4 and Google Tag Manager.
• Monitor competitor advertising activities and identify new opportunities.
• Ensure advertising budgets are used effectively and campaigns deliver measurable results.

Required Skills:

• 3-4 years of hands-on experience in PPC / Paid Digital Marketing.
• Strong practical knowledge of Google Ads.
• Experience with Meta Ads Manager.
• Good understanding of keyword research, bidding strategies and audience targeting.
• Knowledge of GA4, Google Tag Manager and conversion tracking.
• Understanding of campaign analytics and performance metrics.
• Strong analytical and problem-solving skills.
• Ability to work with campaign data and make optimization decisions.
• Good communication and reporting skills.

Good to Have:

• Google Ads certification.
• Experience handling B2B lead-generation campaigns.
• Experience with landing page optimization.
• Knowledge of remarketing and retargeting campaigns.
• Experience working with monthly advertising budgets and performance targets.

Who We’re Looking For:

Someone who has hands-on with paid campaigns, understands numbers and can independently identify what is working, what is not working, and what needs to be optimized.

Important: Candidates should be currently based in Bangalore/Noida or willing to work from Bangalore/Noida .