PPC Specialist

E2M; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

E2M is seeking an experienced PPC Ads Manager to strategize, execute, and optimize paid campaigns across Google, Facebook, and Instagram. You will analyze margins, extract insights from data, and drive revenue growth through targeted ads and efficient budgets.

You will develop retargeting strategies, test copy and creatives, and stay ahead of paid media trends to improve performance and lower costs, with strong collaboration across teams.

Qualifications

• 3+ years creating and managing PPC campaigns (Google, Facebook, Instagram).
• Budget management of at least $10,000+ per month across Search, Display and video.
• Proven metrics and case studies of campaigns you managed across platforms.
• Experience with interactive marketing, media strategy, planning, and campaign management.
• Ability to develop retargeting campaigns and optimize ecommerce conversion rates.
• Strong data analysis to interpret results and drive decisions.
• Awareness of latest paid search and paid social trends and sharing knowledge.

Responsibilities

• Strategize and analyze margins and conversion rates to drive revenue growth.
• Assist in creating effective ads that convert.
• Investigate buyer personas and target audiences.
• Conduct and iterate A/B tests to optimize top performing personas, copy, and creatives.
• Troubleshoot data and adjust campaigns accordingly.
• Scale successful initiatives for profitability and growth.
• Track funnel performance and connect insights to ad traffic.

Skills

PPC Campaign Management

A/B Testing

Data Analytics

Ad Copywriting

Creative Strategy

Trend Analysis

Tools

Google Analytics GA4

Looker Studio

Google Ads

Facebook Ads Manager

Instagram Ads

Job description

Responsibilities

• Strategize and Analyze- unravel our margins and deep-dive into our conversion rates to create a blueprint for true revenue growth.
• Assist in creating amazing ads that convert.
• Investigate our buyer persona and tap into our target audience.
• Test and tweak- meticulously and strategically A/B test everything. Test, tweak, and test again to work out the top-performing personas, target copy, and creative.
• Troubleshoot - read the data and adjust accordingly.
• Scale up what works for maximum profitability and business growth. Have an eagle eye on every stat and number.
• Track- Understand the inner workings of our funnel and set it up and connect the dots so Always be aware of exactly what's happening with our ad traffic at any point.

Requirements

• 3+ years creating and managing successful PPC advertising campaigns (Google, Facebook, Instagram). Copywriting experience is a huge plus.
• Experience working with ad budgets of at least $10,000+ per month for Search, Display and video campaigns.
• Examples and metrics of successful ad campaigns you managed across multiple platforms.
• Proven skills in digital campaign management, including processes, workflow, and campaign performance against KPIs.
• Direct experience with interactive marketing and media strategy, planning, and campaign management.
• Ability to develop and launch highly targeted retargeting ad campaigns and E-commerce conversion rate optimization.
• You are able to create innovative strategies to increase performance and decrease cost.
• You are analytical and possess the ability to evaluate data and interpret results.
• You thrive on being in-the-know on the newest paid search and paid social trends, and you freely share your knowledge with other colleagues.
• Strong written communication and verbal communication. Working in the US market is Plus.
• Advanced GA4 analysis skills along with Google Lookers studio for reporting.
• Experience in making client proposals and setting pricing for the campaigns.
• Google Analytics: 3 years (Required).
• Facebook Advertising: 3 years (Required).