Search Marketing Specialist

Griffon Webstudios Inc; Bengaluru; Remote; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Performance-based growth opportunities

Access to tools and resources

Long-term opportunity

Tools & resources

Growth opportunities

US-based agency

Job summary

A growing digital agency is seeking an experienced Paid Media Manager to oversee advertising campaigns across Google Ads and Meta for various clients. This role involves managing multiple accounts, optimizing performance, and ensuring measurable ROI through data analysis. The ideal candidate will have at least 3 years of experience in digital marketing, especially in an agency setting. This position is fully remote and offers long-term career growth opportunities.

Qualifications

• Minimum 3 years of experience managing Google Ads and Meta Ads.
• Agency experience is required.
• Experience managing multiple client accounts simultaneously.
• Familiarity with reporting tools is a plus.
• Strong analytical and problem-solving skills.
• Excellent communication and organization skills.

Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns.
• Plan campaign strategies based on client goals.
• Conduct keyword research and audience targeting.
• Monitor campaign performance and optimize for conversions.
• Create and test ad creatives.
• Create and test ad creatives and messaging.
• Set up and manage conversion tracking and analytics.
• Conduct A/B testing and performance optimization.
• Prepare performance reports and provide insights.
• Work closely with account managers and clients.
• Stay updated with platform changes and industry trends.

Skills

Google Ads management

Meta Ads management

Analytical skills

Problem-solving skills

Communication skills

Organization skills

Tools

Google Analytics

Google Tag Manager

Reporting tools

Job description

Overview

We are looking for an experienced Paid Media Manager to manage and optimize advertising campaigns across Google Ads and Meta (Facebook & Instagram) for multiple client accounts. This is a hands‑on role for someone who is well‑versed in performance marketing and has experience working in an agency environment.

The ideal candidate should be comfortable managing multiple campaigns, optimizing performance, and delivering measurable ROI for clients.

Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns across multiple client accounts
• Plan campaign strategies based on client goals and industry
• Conduct keyword research, audience targeting, and competitor analysis
• Monitor campaign performance and optimize for conversions and ROI
• Manage ad budgets and bidding strategies
• Create and test ad creatives and messaging
• Set up and manage conversion tracking and analytics
• Conduct A/B testing and performance optimization
• Prepare performance reports and provide insights
• Work closely with account managers and clients
• Stay updated with platform changes and industry trends

Requirements

• Minimum 3 years of experience managing Google Ads and Meta Ads
• Agency experience is required
• Experience managing multiple client accounts simultaneously
• Familiarity with Google Analytics, Tag Manager, and reporting tools
• Strong analytical and problem-solving skills
• Excellent communication and organization skills

What We Offer

• Fully remote role
• Long-term opportunity
• Opportunity to manage multiple client accounts
• Access to tools and resources
• Performance-based growth opportunities
• Work with a growing U.S.-based digital agency