Executive - Paid Media

Flexsin; Lucknow; On-site; INR 500,000 - 900,000; Full time

Job summary

Flexsin is hiring a Paid Media Expert to join our dynamic team and build a rewarding career. The ideal candidate should have 2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns.

Responsibilities include planning and executing paid media campaigns, conducting keyword research, targeting, and optimization across Search, Display, YouTube, Facebook and Instagram, with a strong focus on performance metrics and reporting.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 2–3 years hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong knowledge of paid search, paid social, keyword research, audience targeting, and conversion optimization.
• Experience with analytics and reporting tools like GA/GTM.

Responsibilities

• Plan and execute paid media campaigns across Google Ads and Meta Ads.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Create and manage Search, Display, Performance Max, YouTube, Facebook, and Instagram campaigns.
• Monitor campaign performance, budgets, conversions, and return on ad spend.
• Optimize bids, budgets, keywords, audiences, ad placements, and creatives.
• Track campaign performance using GA, GTM, conversion tracking, and platform insights.
• Conduct A/B testing of ad copies, landing pages, creatives, audiences, and bidding strategies.
• Prepare regular campaign reports with actionable insights and recommendations.
• Identify trends to improve lead quality, conversion rates, and efficiency.
• Stay updated on changes in advertising platforms and trends.

Skills

Paid media management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads Manager

Meta Ads Manager

Google Analytics

Google Tag Manager

Job description

Executive - Paid Media

Bringing the brightest minds to collaborate and drive mutual success.

Flexsin is hiring a Paid Media Expert to join our dynamic team and build a rewarding career. The ideal candidate should have 2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns.

Responsibilities:

• Plan and execute paid media campaigns across Google Ads and Meta Ads.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Create and manage Search, Display, Performance Max, YouTube, Facebook, and Instagram campaigns.
• Monitor campaign performance, budgets, conversions, and return on ad spend.
• Optimize bids, budgets, keywords, audiences, ad placements, and creatives.
• Track campaign performance using Google Analytics, Google Tag Manager, conversion tracking, and platform insights.
• Conduct A/B testing of ad copies, landing pages, creatives, audiences, and bidding strategies.
• Prepare regular campaign reports with actionable insights and recommendations.
• Identify trends and opportunities to improve lead quality, conversion rates, and campaign efficiency.
• Stay updated on changes in advertising platforms, algorithms, targeting options, and paid media trends.

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
• 2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of paid search, paid social, keyword research, audience targeting, and conversion optimization.
• Experience with Google Ads Manager, Meta Ads Manager, Google Analytics, and Google Tag Manager.
• Knowledge of campaign tracking, UTM parameters, conversion tracking, and performance reporting.
• Ability to analyze campaign data and make informed optimization decisions.
• Strong written and verbal communication skills.
• Experience in client communication to understand their marketing goals, campaign requirements, and business objectives.
• Ability to work independently as well as collaboratively in a fast-paced environment.