Digital Marketing Specialist

AliteProjects; Nashik District; On-site; INR 350,000 - 700,000; Full time

Job summary

AliteProjects is seeking a Meta Ads Specialist to plan, execute, and optimize paid campaigns on Facebook and Instagram. You will drive awareness, leads, and conversions through strategic ad management and creative testing.

Responsibilities include audience research, bid optimization, creative testing, pixel implementation, and reporting. You will collaborate with design and content teams to deliver compelling ads and provide data-driven recommendations.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Solid knowledge of Google Ads platforms, campaign types, and bidding strategies.
• Hands-on experience with Google Analytics, Tag Manager, and conversion tracking.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines.

Responsibilities

• Plan, create, and manage Meta Ads campaigns across Facebook and Instagram.
• Conduct audience research to identify target demographics.
• Set up and optimize campaigns for lead generation, conversions, and brand awareness.
• Develop and test ad creatives, copy, and formats to improve CTR.
• Monitor campaign performance daily and optimize to improve ROI.
• Track metrics such as CPC, CPA, ROAS, CTR, and conversion rate.
• Allocate budgets to maximize returns and manage bid strategies.
• Implement Meta Pixel, custom conversions, and event tracking.
• Build remarketing and lookalike audiences to scale performance.
• Collaborate with design and content teams for visuals and messaging.
• Generate weekly/monthly performance reports with insights.

Skills

Analytical mindset

Communication skills

Reporting skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics

Google Tag Manager

Conversion tracking

Job description

About the Role:

The Meta Ads Specialist will be responsible for planning, executing, analyzing, and optimizing paid advertising campaigns across Meta platforms (Facebook, Instagram). Youll play a key role in driving brand awareness, lead generation, and conversions through strategic ad management and creative testing.

Key Responsibilities:

1. Plan, create, and manage high-performing Meta Ads campaigns across Facebook and Instagram.
2. Conduct detailed audience research to identify and segment target demographics.
3. Set up and optimize campaigns for lead generation, conversions, and brand awareness.
4. Develop and test ad creatives, copy, and formats to improve CTR and engagement.
5. Monitor campaign performance daily and make data-driven optimizations to improve ROI.
6. Track and analyze key metrics such as CPC, CPA, ROAS, CTR, and conversion rate.
7. Manage and allocate campaign budgets effectively to maximize returns.
8. Implement and troubleshoot Meta Pixel, custom conversions, and event tracking.
9. Build and maintain remarketing and lookalike audiences to scale performance.
10. Collaborate with the design and content teams to produce compelling ad visuals and messaging.
11. Generate weekly and monthly performance reports with insights and recommendations.

Required Skills & Qualifications:

1. Bachelors degree in Marketing, Business, or related field.
2. of Google Ads platforms, campaign types, and bidding strategies.
3. Hands-on experience with Google Analytics, Tag Manager, and conversion tracking.
4. Excellent analytical and problem-solving skills.
5. Ability to manage multiple campaigns and meet deadlines.
6. Strong communication and reporting skills.
7. Google Ads Certification (Search, Display, Shopping, Video).
8. Experience with other PPC platforms (Bing Ads, Facebook Ads, LinkedIn Ads) is a plus.