Paid Media Executive

RDS Digital; India; On-site; INR 334,800 - 558,000; Full time

Job summary

A leading marketing agency in India is seeking a performance-driven Paid Media Executive to plan and execute advertising campaigns on platforms like Google Ads and Meta (Facebook & Instagram). The ideal candidate will possess a data-focused mindset, creativity, and proven ability to drive measurable results. Responsibilities include campaign management, performance monitoring, and preparing reports to ensure optimal ad spend and effective strategies.

Qualifications

• Experience in planning and managing paid advertising campaigns.
• Ability to analyze and optimize campaign performance.
• Strong understanding of digital marketing metrics.

Responsibilities

• Plan, create, and manage paid campaigns on Google Ads.
• Plan, create, and manage paid campaigns on Meta Ads.
• Monitor daily performance and optimize campaigns.

Skills

Data-focused mindset

Creativity

Performance optimization

Keyword research

Audience targeting

Tools

Google Ads

Meta Ads

Job description

We are looking for a performance-driven Paid Media Executive to plan, execute, and optimize paid advertising campaigns across platforms like Google Ads and Meta (Facebook & Instagram). The ideal candidate should be data-focused, creative, and capable of driving measurable results for clients.

Key Responsibilities

• Plan, create, and manage paid campaigns on Google Ads (Search, Display, YouTube)
• Plan, create, and manage paid campaigns on Meta Ads (Facebook & Instagram)
• Understand client goals and translate them into effective ad strategies
• Conduct keyword research, audience targeting, and competitor analysis
• Create ad copies and coordinate with the design team for creatives
• Monitor daily performance and optimize campaigns for ROI, CPL, and conversions
• Manage budgets and ensure efficient ad spend
• Track and report performance metrics (CTR, CPC, CPA, ROAS)
• Prepare weekly/monthly performance reports for clients
• Stay updated with platform changes and paid media trends

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