Senior Executive - Paid Media

Tonic Worldwide; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Tonic Worldwide in Mumbai is seeking a Senior Executive – Paid Media to manage paid media planning, campaign execution, client servicing, and performance analysis across digital platforms.

You will develop and optimize campaigns on Meta Ads and Google Ads, monitor budgets and KPIs, and translate data into actionable recommendations for clients and internal teams.

The role requires 2+ years in paid media, strong analytical skills, and the ability to work in a fast-paced environment.

Qualifications

• 2+ years of experience in paid media/performance marketing.
• Strong understanding of media planning, buying and optimisation.
• Hands-on experience with Meta Ads and Google Ads.
• Working knowledge of GA4 and digital analytics/reporting tools.
• Strong analytical and data interpretation skills.
• Ability to read performance reports and derive actionable insights.
• Strong client servicing and communication skills.
• High attention to detail, ownership and ability to work in a fast-paced environment.

Responsibilities

• Develop and execute paid media plans aligned with campaign and business objectives.
• Plan, manage and optimise campaigns across Meta Ads and Google Ads.
• Monitor campaign performance, budgets, KPIs and delivery.
• Analyse campaign data and reports to identify trends, insights and optimisation opportunities.
• Use GA4 and other analytics, measurement and reporting tools to evaluate campaign performance.
• Translate data into clear, actionable recommendations for clients and internal teams.
• Manage day-to-day media client servicing, communication and reporting.
• Coordinate with creative, strategy and internal teams for effective campaign execution.
• Prepare regular performance reports and presentations.

Skills

Paid media

Media planning

Media buying

Optimization

Meta Ads

Google Ads

GA4

Analytics

Client servicing

Communication

Attention to detail

Job description

Job Designation: Senior Executive – Paid Media

We are looking for an Senior Executive – Paid Media with close to 2 years of relevant experience to manage paid media planning, campaign execution, client servicing, and performance analysis across digital platforms.

Key Responsibilities:

• Develop and execute paid media plans aligned with campaign and business objectives.
• Plan, manage and optimise campaigns across Meta Ads and Google Ads.
• Monitor campaign performance, budgets, KPIs and delivery.
• Analyse campaign data and reports to identify trends, insights and optimisation opportunities.
• Use GA4 and other analytics, measurement and reporting tools to evaluate campaign performance.
• Translate data into clear, actionable recommendations for clients and internal teams.
• Manage day-to-day media client servicing, communication and reporting.
• Coordinate with creative, strategy and internal teams for effective campaign execution.
• Prepare regular performance reports and presentations.

Requirements:

• 2+ years of experience in paid media/performance marketing.
• Strong understanding of media planning, buying and optimisation.
• Hands-on experience with Meta Ads and Google Ads.
• Working knowledge of GA4 and digital analytics/reporting tools.
• Strong analytical and data interpretation skills.
• Ability to read performance reports and derive actionable insights.
• Strong client servicing and communication skills.
• High attention to detail, ownership and ability to work in a fast-paced environment.