Paid Media Executive

Team pumpkin; Dadri; On-site; INR 420,000 - 540,000; Full time

Job summary

Team pumpkin in India is seeking a motivated Performance Marketing Executive to drive paid media campaigns across Search, Display, Social, and Affiliate channels. You will bring hands-on experience, analyze performance, and optimize budgets to achieve growth.

You will collaborate with Creative, Content, and Sales teams, conduct A/B tests, generate dashboards, and stay current with industry trends to improve conversion rates and customer acquisition.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 2 years of hands-on experience in performance marketing or paid media.
• Hands-on experience with Google Ads and Meta Ads, plus analytics tools.

Responsibilities

• Execute and optimize performance marketing campaigns across paid channels (SEM, Display, Social, Affiliate).
• Support development and implementation of strategies focused on acquisition and retention.
• Monitor daily campaign performance; optimize budgets, bids, creatives and targeting.
• Analyze campaign data to identify trends and opportunities for improvement.
• Prepare regular performance reports and dashboards with actionable insights.
• Collaborate with Creative, Content, and Sales teams for campaign alignment.
• Conduct A/B testing on ads, audiences, and landing pages to improve conversions.
• Stay up to date with industry trends, platform updates and best practices.

Skills

Paid media

Campaign optimization

Data analysis

A/B testing

Reporting & dashboards

Cross-functional collaboration

Communication skills

Budget management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Meta Ads (Facebook/Instagram)

Google Analytics

Job description

We are looking for a motivated and data-driven Performance Marketing Executive to join our marketing team. The ideal candidate will have at least 2 years of hands-on experience in paid media and performance marketing, with a strong ability to execute, optimize, and analyze digital campaigns.

In this role, you will support the execution of performance marketing strategies across multiple channels and contribute directly to customer acquisition and business growth.

• Execute and optimize performance marketing campaigns across paid channels, including Search (SEM), Display, Social Media, and Affiliate Marketing.
• Support the development and implementation of performance marketing strategies focused on customer acquisition and retention.
• Monitor daily campaign performance and optimize budgets, bids, creatives, and targeting to achieve key performance indicators (KPIs).
• Analyze campaign data to identify trends, insights, and opportunities for performance improvement.
• Prepare regular performance reports and dashboards, highlighting key metrics and actionable insights.
• Collaborate with internal teams, including Creative, Content, and Sales, to ensure campaign alignment with business goals.
• Conduct A/B testing on advertisements, audience segments, and landing pages to improve conversion rates.
• Stay up to date with the latest industry trends, platform updates, and best practices in performance marketing.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 2 years of experience in performance marketing or paid media roles.
• Hands-on experience with platforms such as Google Ads, Meta (Facebook & Instagram) Ads, and other paid advertising channels.
• Strong analytical skills with the ability to interpret performance data and optimize campaigns accordingly.
• Familiarity with analytics and reporting tools, including Google Analytics and advertising platform dashboards.
• Good communication skills and the ability to collaborate effectively within a team environment.
• Google Ads and Meta (Facebook) Ads certifications are an added advantage.