Paid Media Manager

Nians; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Nians is seeking a Paid Media Manager to lead and optimize multi-channel paid advertising campaigns across Google, Meta, and other platforms in a fast‑moving digital agency environment.

You will manage a team of advertising specialists, define strategic plans, drive performance against client objectives, and deliver insights through regular reporting. The role demands strong leadership, data-driven decision making, and excellent stakeholder communication.

Qualifications

• 6+ years of paid media experience in a digital marketing agency or similar setting.
• Proven ability to lead a team and deliver results.
• Strong knowledge of Google Ads, Meta Ads, and analytics.

Responsibilities

• Lead project execution across clients and practice teams.
• Train and build team to deliver outstanding results.
• Plan, optimise, and implement digital ads campaigns for clients.
• Develop and present client progress reports.
• Forecast and track KPIs and ROI across campaigns.
• Manage campaign budgets and ROI optimization.
• Collaborate with sales to grow existing accounts.
• Develop campaign launch strategy and growth plans.
• Set up KPI tracking and regular reporting to management.

Skills

Google Ads

Meta Ads

Team Leadership

Campaign Optimization

Analytics

Client Communication

Strategic Planning

Budget Management

Industry Trends

Education

Bachelor's degree in Marketing

Tools

Google Ads Platform

Meta Ads Platform

Analytics Tools

Job description

Job Description:

About the Role

As the Paid Media Manager, you will lead and manage all aspects of paid media campaigns across various digital platforms. You will oversee a team of digital advertising specialists, develop strategic plans, and drive performance to achieve marketing objectives.

Responsibilities

• Lead project execution across clients and practice teams.
• Train and Build Team to deliver outstanding results.
• Understanding client business and requirements
• Plan, optimise, and implement digital ads campaign strategies for a variety of clients
• Suggest and develop new campaigns across multiple channels
• Perform keyword/audience/interest/behaviour research and manage all the campaigns for your clients
• Ensure the timely and successful delivery of our solutions according to client's needs and objectives
• Set up a list of KPIs to track for each client. Forecast and track key account metrics
• Managing campaign budgets & optimise the ROI
• Improve upon paid advertising processes and innovate new strategies and techniques
• Prepare and present reports on client progress so that their accounts will perform well and be different from competitors.
• Develop higher-level client communication and account strategy, including account launch strategy, long-term campaign management, and growth/scaling strategy
• Build and sustain rapport with multiple clients
• Tracking daily, weekly & monthly KPIs to identify opportunities for improvement in performance & regularly reporting to management/clients
• Develop new business with existing clients and/or identify areas of improvement to meet sales quotas
• Recommend and implement digital projects to increase their ROI
• Prepare reports on account status
• Manage Project tasks and keep CRM up to date.
• Prepare pitches/reports for the sales team
• Develop forecasting reports for prospective clients and show them ROI.
• Collaborates with the sales team to reach prospective clients

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Required Skills

• Proven experience of at least 6 years in managing all Ads campaigns (Meta and Google Ads) and leading a team in a digital marketing agency or similar environment.
• In-depth knowledge of Google Ads platform, including campaign setup, optimization techniques, and performance analysis.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
• Excellent leadership and team management skills, with the ability to inspire, motivate, and develop team members.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with clients and internal stakeholders.
• Strategic thinker with a proactive approach to problem-solving and a track record of delivering results-oriented solutions.
• Detail-oriented mindset with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
• Passion for staying updated with industry trends, advancements, and best practices in digital advertising and paid media management.