Paid Media Executive

Koffeetech Communications; Pune District; On-site; INR 279,000 - 446,400; Full time

Job summary

A digital marketing firm in Pune is seeking a results-driven Paid Media Executive. In this role, you will manage and optimize paid advertising campaigns across various platforms like Google Ads and Facebook, ensuring maximum ROI. The ideal candidate will have a bachelor's degree in marketing and 1–3 years of relevant experience.

Qualifications

• 1–3 years of experience in paid media/digital advertising.
• Proficiency in Google Ads and other advertising platforms.
• Google Ads or Facebook Blueprint certifications preferred.

Responsibilities

• Plan, execute, and manage paid campaigns across various platforms.
• Monitor daily campaign performance and optimize for efficiency.
• Collaborate with teams to ensure ads align with brand guidelines.

Skills

Campaign management

Analytical skills

Digital marketing funnels

Optimization skills

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

Job description

Overview

HR Executive @ Koffeetech Communications | Operations & Talent Acquisition

Role

We are looking for a results-driven Paid Media Executive to manage, optimize, and scale paid advertising campaigns across digital platforms. The ideal candidate should have hands-on experience in running campaigns, analyzing performance metrics, and ensuring maximum ROI on ad spends.

Responsibilities

• Plan, execute, and manage paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
• Conduct keyword research, audience targeting, and competitor analysis to maximize campaign effectiveness.
• Monitor daily performance of campaigns and optimize for clicks, conversions, and ROI.
• Create, test, and iterate ad creatives, copies, and formats to improve performance.
• Collaborate with design and content teams to ensure ads are aligned with brand guidelines.
• Track, analyze, and report campaign performance with actionable insights.
• Manage budgets effectively and ensure campaigns stay within allocated spends.
• Stay updated with platform changes, new ad features, and industry best practices.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 1–3 years of experience in paid media/digital advertising.
• Proficiency in Google Ads, Meta Ads Manager, and other ad platforms.
• Strong analytical and problem-solving skills.
• Good understanding of digital marketing funnels and performance metrics (CTR, CPC, CPA, ROAS, etc.).
• Ability to work on multiple campaigns and deliver within deadlines.
• Google Ads or Facebook Blueprint certifications (preferred).

Senioriy level

• Associate

Employment type

• Full-time

Job function

• Advertising and Marketing

Industries

• Advertising Services, Marketing Services, and IT Services and IT Consulting