Paid Media Executive

BC Web Wise Pvt. Ltd.; Mumbai; On-site; INR 420,000 - 680,000; Full time

Job summary

BC Web Wise Pvt. Ltd. is seeking a results-driven Paid Media Executive to plan, execute, and optimize campaigns across Meta (Facebook & Instagram) and Google Ads. The role focuses on budgets, performance tracking, and delivering measurable ROI in a fast-paced environment.

Ideal candidates have 2–3 years in performance or digital marketing, with hands-on experience on Meta and Google Ads, as well as analytics and reporting skills to drive high-quality leads and improved CPLs.

Qualifications

• 2–3 years of experience in Performance Marketing, Digital Marketing, or Paid Media.
• Hands-on experience managing Meta (Facebook & Instagram) Ads and Google Ads campaigns.
• Proven ability to execute and optimize lead generation campaigns.
• Strong understanding of campaign setup, audience targeting, bidding strategies, and conversion tracking.
• Experience with GA4, GTM, and reporting tools.
• Proficiency in Excel or Google Sheets for campaign analysis.

Responsibilities

• Plan, execute, and optimize paid media campaigns across Meta and Google Ads.
• Plan media strategies aligned with client/business objectives.
• Manage lead generation campaigns to drive quality leads and target CPL.
• Monitor performance, analyze data, and provide actionable insights.
• Conduct audience research, keyword analysis, and competitor benchmarking.
• Prepare regular performance reports and present results to stakeholders.
• Collaborate with creative, content, and client servicing teams for success.
• Track budgets, bids, and media spends to maximize ROI.

Skills

Performance Marketing

Digital Marketing

Paid Media

Meta Ads

Google Ads

Budget Management

Analytics

Reporting

Communication

Education

Bachelor's in Marketing/Business

Tools

GA4

Google Tag Manager

Excel/Google Sheets

Job description

About the Role

We are seeking a results-driven Paid Media Executive to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands-on experience managing budgets, tracking performance, and delivering measurable ROI.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across Meta (Facebook & Instagram) and Google Ads.
• Ability to develop and execute brand awareness and engagement campaigns.
• Develop media plans and strategies aligned with client/business objectives.
• Manage lead generation campaigns to drive quality leads and achieve target CPL.
• Monitor campaign performance, analyze data, and provide actionable insights.
• Conduct audience research, keyword analysis, and competitor benchmarking.
• Prepare regular performance reports and present campaign results to stakeholders.
• Collaborate with creative, content, and client servicing teams to ensure campaign success.
• Track budgets, bids, and media spends to maximize

Requirements

• 2–3 years of experience in Performance Marketing, Digital Marketing, or Paid Media.
• Hands-on experience managing Meta (Facebook & Instagram) Ads and Google Ads campaigns.
• Proven ability to execute and optimize lead generation campaigns.
• Strong understanding of campaign setup, audience targeting, bidding strategies, and conversion tracking.
• Experience with Google Analytics (GA4), Google Tag Manager, and reporting tools.
• Proficiency in Microsoft Excel or Google Sheets for campaign analysis and reporting.
• Strong analytical and problem-solving skills with a data-driven approach.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.

Preferred Location : Mumbai