Paid Digital Marketing Specialist

NetTech India; Thane; On-site; INR 223,000 - 558,000; Full time

Job summary

NetTech India invites a data-driven Paid Digital Marketing Specialist to plan, execute, and optimize campaigns across Google Ads, Meta, and LinkedIn Ads. The role emphasizes analytical thinking, creative execution, and measurable growth through digital channels.

The candidate will manage keyword research, bidding strategies, and landing page optimization while collaborating with design and content teams. A strong focus on ROI and staying current with industry trends is required.

Qualifications

• Proven experience managing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Strong understanding of CPC, CPM, CPA, CTR, ROAS, and conversion tracking.
• Hands-on experience with Google Analytics, Tag Manager, and reporting tools.
• Basic knowledge of SEO and how it complements paid marketing strategies.
• Excellent analytical skills with attention to detail.
• Strong communication, teamwork, and problem-solving abilities.
• Google Ads / Meta Ads certification preferred.

Responsibilities

• Plan, create, and manage paid campaigns (Google Ads, Meta, LinkedIn, etc.).
• Conduct keyword research, audience targeting, and competitor analysis.
• Optimize ads, creatives, landing pages, and bidding strategies for maximum ROI.
• Monitor daily performance and track KPIs to ensure consistent improvement.
• Prepare regular reports and provide insights on campaign performance.
• Collaborate with design and content teams for creative development.
• Stay updated on latest marketing trends, tools, and platform updates.
• Manage and optimize ad budgets for cost-efficient performance.

Skills

Paid advertising

Campaign optimization

Analytics & reporting

Communication & teamwork

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Tag Manager

Reporting tools

Job description

We are seeking a highly motivated and data-driven Paid Digital Marketing Specialist to plan, execute, and optimize paid advertising campaigns across multiple platforms — including Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads. The ideal candidate is analytical, creative, and passionate about achieving measurable growth through digital channels.

Job Description

We are seeking a highly motivated and data-driven Paid Digital Marketing Specialist to plan, execute, and optimize paid advertising campaigns across multiple platforms — including Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads. The ideal candidate is analytical, creative, and passionate about achieving measurable growth through digital channels.

Key Responsiblity

• Plan, create, and manage paid campaigns (Google Ads, Meta, LinkedIn, etc.)
• Conduct keyword research, audience targeting, and competitor analysis
• Optimize ads, creatives, landing pages, and bidding strategies for maximum ROI
• Monitor daily performance and track KPIs to ensure consistent improvement
• Prepare regular reports and provide insights on campaign performance
• Collaborate with design and content teams for creative development
• Stay updated on latest marketing trends, tools, and platform updates
• Manage and optimize ad budgets for cost-efficient performance

Requirements

• Proven experience managing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads)
• Strong understanding of CPC, CPM, CPA, CTR, ROAS, and conversion tracking
• Hands‑on experience with Google Analytics, Tag Manager, and reporting tools
• Basic knowledge of SEO and how it complements paid marketing strategies
• Excellent analytical skills with attention to detail
• Strong communication, teamwork, and problem‑solving abilities
• Google Ads / Meta Ads certification preferred

Qualification & Experience

• Bachelor’s degree in Marketing, Business, or related field
• 4–5 years of hands‑on experience in performance marketing
• Experience in agency or education/training sector is an added advantage

Why Join Us?

• Competitive salary & incentives
• Exposure to multi-channel digital campaigns
• Work with an innovative marketing team in a fast-growing education brand
• Career growth opportunities & skill upgradation support

Compensation Range

• ₹20,000 – ₹50,000 per month